Valentine’s Day and why much market research is misleading

02/27/24 • 22 min

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Valentine’s Day and why much market research is misleading

Transcript

MichaelAaron Flicker: [00:00:00] Welcome back to Behavioral Science for Brands, a podcast where we look at the connections between academics and practical marketing. Every other week, Richard and I sit down and look at the behavioral science that's powering some of America's most popular brands. Uh, this week, however, we're doing Valentine's Day Sex Lies and Survey Data.

MichaelAaron Flicker: We're looking at the. Industry that's around Valentine's Day