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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

02/27/24 • 37 min

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,
the illusion of labor, and the behavioral science behind special days.

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In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,
the illusion of labor, and the behavioral science behind special days.

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

Transcript

MichaelAaron Flicker: [00:00:00] Welcome back to behavioral science for brands, a podcast where Richard and I go deep on behavioral science and really dig into topics that can help American marketers today. But before we get started, very excited to welcome Phil Agnew today, senior product marketer at Buffer and creator, founder, and host of the Nudge podcast.

MichaelAaron Flicker: Phil, welcome

Phil Agnew: to the show.

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