How UberEats makes picking simpler to scale up sales

09/28/23 • 25 min

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - How UberEats makes picking simpler to scale up sales

Transcript

00:00:00:00 - 00:00:40:04

MichaelAaron Flicker

So welcome back to Behavioral Science for Brands, a podcast where we bridge the gap between academia and marketing. Every other week we sit down and decode the science behind some of America's most successful brands. I'm MichaelAaron Flicker.

Richard Shotton

And I'm Richard Shotton. Today we're talking convenience, Chinese restaurants, and the danger of choice. Let's get into it.

MichaelAaron Flicker

So, Richa