
If Your Business Isn't Growing, Is It Dying?
03/04/22 • 28 min
Mark and Jesse tackle the common business saying: "if you're not growing, you're dying!" Is that really true? And what exactly does growing and dying mean exactly?
Mark Butler, Virtual CFO
You Need a Budget
Mark and Jesse tackle the common business saying: "if you're not growing, you're dying!" Is that really true? And what exactly does growing and dying mean exactly?
Mark Butler, Virtual CFO
You Need a Budget
Previous Episode

Messy Books... Messy Business
Do you cringe when it's time to close the books? Are you frequently frustrated by an accounting problem, or certain tasks your bookkeeper is asking you to do? You've got messy books, and as Mark and Jesse argue, it likely means you've got a messy business as well.
Accounting should be boring and repetitive, Mark says. When onboarding new clients for his bookkeeping business, he spends a lot of time upfront gathering information and creating systems so that, a few months in, the accounting process is fast, accurate, and as painless as possible. There's two lessons in this: 1.) accurate books indicate that the upstream process of the business -- marketing, sales, pricing -- are tight and well defined, and that the business is not taking on too many custom or one-off orders, and 2.) for the service provider, in Mark's case his bookkeeping service, a streamlined system leads to more profit, less frustration, and less burnout. Even service providers are in the business of manufacturing, Jesse says, they are manufacturing a service or experience. Edge cases and messes clog up the manufacturing process and create frustrations.
Next Episode

Mark and Jesse Share Their Investment Asset Allocation (Secrets Revealed!)
Mark and Jesse share their personal investment asset allocations, and discuss the role of risk, risk tolerance, and emotions in the investing life of a business owner. Jesse explains how his personal risk tolerance has changed alongside the growth of YNAB, as his net worth became more and more tied to the value of the company, and how that has influenced his ultra low risk investment portfolio.
Books mentioned in this episode:
- The Little Book of Common Sense Investing by John Bogle
- The Four Pillars of Investing by William Bernstein
- A Random Walk Down Wall Street by Burton Malkiel
- How I Invest My Money edited by Joshua Brown and Brian Portnoy
Mark Butler, Virtual CFO
You Need a Budget
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