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EPISODE 19: IT’S SOUPER

EPISODE 19: IT’S SOUPER

Before the Business

Recorded May 2022

Like many things of beauty “It’s Souper” began as a dream and a way to find a place in a diverse community for Nigerian born, Lola Adeyemi. Today it’s more than a dream—it’s a business that brings the flavours of Africa to food lovers.

After pursuing a Bachelors Degree at the University of Winnipeg, Lola relocated to Toronto. But even in a bigger city she noticed a gap in the food market. While working as an IT Specialist, she would shop the specialty stores for ingredients to create unique Nigerian dishes to every potluck or team building event. The empty containers and rave reviews from her coworkers confirmed that the gap she had identified was real. But her co-workers didn’t have experience with the ingredients, let alone know where to find them.

In Nigeria, soup is enjoyed year-round. In Canada, she found that some of the “ready to eat” options weren’t flavourful enough, weren’t hearty enough, and we’re interesting enough to make soup an everyday meal. She always had to tweak the soups by adding more flavour and spice to them when she got home. For her, soup should be vibrant, exciting, and colourful! “Soup is an aromatic twist of flavours and textures exploding in your mouth, soup isn’t only for when its cold and dull outside, soup is for every day, soup should be food for your soul. SOUP is LIFE!!”.

With that kind of passion, it’s like she was destined to create and found It’s Souper, an Afro-fusion gourmet brand that creates soups and sauces to elevate your cooking game. #Soupislove

It's Souper Website

05/31/22 • 14 min

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