059 - Celebrity Skin for Alexa: Novelty or More?
12/17/19 • 7 min
Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences.
Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the company kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. - The VergeEnjoy this mini episode! Our regular interview format will resume in January 2020.
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Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences.
Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the company kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. - The VergeEnjoy this mini episode! Our regular interview format will resume in January 2020.
NEW: Get an email when we publish a new episode: click here to sign up free.
1-click subscribe free to this podcast in your favorite player.
Hosted on Acast. See acast.com/privacy for more information.
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058 - Amy Summers. Voice: A Faster Way to Publish
Writing a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought leadership faster - and maybe even better? Amy Summers shares her experiment of creating an Alexa Flash Briefing instead of writing a book. The results may surprise you.
Amy Summers is President of Pitch Publicity in New York. Amy launched her company in 2003 and over 20 years her campaigns have resulted in billions of media impressions worldwide. She produces one of the highest ranked Alexa Flash Briefings about PR, management, and communications, The Pitch with Amy Summers.
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