058 - Amy Summers. Voice: A Faster Way to Publish

12/02/19 • 21 min

Writing a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought leadership faster - and maybe even better? Amy Summers shares her experiment of creating an Alexa Flash Briefing instead of writing a book. The results may surprise you.

Amy Summers is President of Pitch Publicity in New York. Amy launched her company in 2003 and over 20 years her campaigns have resulted in billions of media impressions worldwide. She produces one of the highest ranked Alexa Flash Briefings about PR, management, and communications, The Pitch with Amy Summers.

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Previous Episode

057 - Sonic Branding: The Sound of Your Brand - Audrey Arbeeny

Guest: Audrey Arbeeny, Founder, CEO and Executive Producer of Audiobrain, a globally recognized leader in sonic branding.

Topics:

What is sonic branding? Why does it matter?
Sonic branding definition: the art and the science that surrounds the strategic development and deployment of a consistent authentic sound experience of a brand.
Sonic identity is the strategic and creative alignment of this experience
Where is a brand heard? Everywhere from podcasts, commercials, videos, to IVR, call centers, jingles, transactions, mobile apps, kitchen appliances, cars and more
Sonic branding is critical right now because customer experience is paramount. People want to feel emotionally connected to their brands. And they have so many places where they can now hear the brand... when that starts sound disconnected, you are creating a poor experience of the brand.
Consistent sonic branding elevates the brand, including its visuals
Audiobrain case study a heart health device: Counterpace (a state of the art sensor that syncs your heartbeat and footsteps)
McDonald's self serve kiosk sounds - an Audiobrain client
Emily's story - the in-depth process through which Audiobrain created her custom sonic branding for the podcast, Flash Briefing, and Emily's keynotes and speaking events (executive walk-on, room warming etc.)

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Connect with Audrey Arbeeny:

audiobrain.com

Instagram: @audiobrain_ny

Twitter: @audiobrain_ny

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Next Episode

059 - Celebrity Skin for Alexa: Novelty or More?

Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences.

Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the company kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. - The Verge

Enjoy this mini episode! Our regular interview format will resume in January 2020.

Full show notes here.

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