Becoming Your Best | The Principles of Highly Successful Leaders - Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann

Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann

05/14/24 • 28 min

Becoming Your Best | The Principles of Highly Successful Leaders

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?

In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.

Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.

Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.

Some Questions I Ask:

Why do so many of us struggle with communicating effectively? (6:10)
How can we use this concept to better connect with our audience? (14:00)

In This Episode, You Will Learn:

A bit about Ben's background and turning points that significantly impacted him (2:30)
Ben's five principles to turn your messages clearer (9:20)
How asking "So, what?" can help us communicate more effectively (12:20)
Ben shares practical tools for becoming better communicators (19:40)

Connect with Ben Guttmann:

Website
LinkedIn
Book: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design Them

Becoming Your Best Resources:

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?

Some Questions I Ask:

Why do so many of us struggle with communicating effectively? (6:10)
How can we use this concept to better connect with our audience? (14:00)

In This Episode, You Will Learn:

A bit about Ben's background and turning points that significantly impacted him (2:30)
Ben's five principles to turn your messages clearer (9:20)
How asking "So, what?" can help us communicate more effectively (12:20)
Ben shares practical tools for becoming better communicators (19:40)

Connect with Ben Guttmann:

Website
LinkedIn
Book: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design Them

Becoming Your Best Resources:

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Episode 429 - Scott Mautz. The Mentally Strong Leader

The opposite of "mentally strong" isn't "mentally weak." We all have a solid baseline from which we can build; it all depends on strengthening our mental muscles using the right habit-building tools.

In today's episode, the amazing Scott Mautz teaches us to strengthen our minds and achieve more, even (and especially) during difficult times. Scott is a riveting Keynote Speaker, Entrepreneur, Best-selling Author, and Trainer. He is a former Procter & Gamble Senior Executive and the Founder and CEO of Profound Performance, his keynote and workshop company. His book, "Leading from the Middle," became an Amazon #1 bestselling, "Find the Fire," and "Make It Matter" earned several awards. His latest book, "The Mentally Strong Leader," promises to break down the secrets to the leadership superpower of our times, mental strength.

Throughout our conversation, you'll hear about how Scott revamped the meaning of "reaching the next level" in his career and the moment he decided to step away from his successful corporate job to pursue his purpose and start his own thing. Scott also shares his thoughts on mental strength, training the mental muscles, controlling negative emotions to prevent them from taking over, and much more.

Tune in to Episode 429 and ignite profound performance by strengthening your mental muscles using Scott's powerful habit-building tools.

Some Questions I Ask:

Please talk about when you decided to take the leap and do what was in your heart (6:10)

How can one become more resilient? (19:30)

In This Episode, You Will Learn:

A bit about Scott's background (3:20)

What can we find in Scott's latest book, "The Mentally Strong Leader" (7:10)

Mental strength is the leadership superpower of our times (10:30)

Is it possible to manage our emotions? (15:00)

Scott shares advice on how to prepare for and conduct difficult conversations (25:00)

Connect with Scott Mautz:

Website

Twitter

Get Scott's latest book, "The Mentally Strong Leader"

Get Scott's FREE 60-page Companion Workbook

Becoming Your Best Resources:

Becoming Your Best Website

Becoming Your Best University Website

Becoming Your Best Library

Email: [email protected]

Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders

Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance

Facebook Group – Conquer Anxiety

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Episode 431 - Build Your Village. Finding Joy and Community in Every Stage of Life with Florence Ann Romano

Do you know what your attachment style is? Are you aware of how it impacts your relationships?

In this episode, Florence Ann Romano shares her unique perspective on community, childcare, attachment styles, and relationships. Florence Ann is an Author, Active Childcare Advocate, Personal Growth Strategist, a member of the Board of Directors at the Children’s Research Fund, and a founding member of Sesame Street’s Leadership Council.

Throughout this episode, Florence Ann shares her thoughts on attachment styles and how they mold our personal and romantic relationships, the link between building a village and philanthropy, and parenting tips to raise happy and successful children. Florence Ann also talks about how to build supportive communities for special needs children, the buildup of her latest book, "Build Your Village," and much more.

Tune in to Episode 431 of Becoming Your Best and learn from Florence Ann Romano how to build the perfect village around you and your loved ones.

Some Questions I Ask:

What are attachment styles? And how do we develop those? (6:20)
What would your recommendation be to build strong relationships as you observe these different styles of attachment? (15:00)

In This Episode, You Will Learn:

A bit about Florence Ann's background (3:10)
The advantages of identifying your attachment style (13:00)
It is all about how you show up for other people (18:10)
Florence Ann shares her advice as a former nanny to create happy, successful children (21:10)
How to build supportive communities for special needs children (25:00)

Connect with Florence Ann Romano: