#295 - Alen Bubich gets REAL about Creating a Social Media Power Horse

Senior marketing leader with more than a decade of experience leading the development and deployment of integrated marketing programs for global brands...

Lead client engagement and strategy with marketing services organizations (integrated agencies, media companies, and most recently a global digital consulting firm), partnering with senior brand stakeholders to launch more than 100 programs with over 40 B2B and B2C brands - including Lexmark, Microsoft, CenturyLink, Qlik, Dell EMC, T-Systems, Samsung, Huami, and Philips.


CORE COMPETENCIES & NOTABLE ACCOMPLISHMENTS

• INTEGRATED MARKETING: Experience leading marketing activations across a wide range of tactics and activities – including market research, brand strategy, social media marketing, digital media, influencer marketing, content marketing, creative development, public relations, and demand generation.

• BRAND & MARKETING STRATEGY: Strong passion for translating market insights into thoughtful strategies for compelling brand propositions, communications plans, and integrated marketing campaigns. Experience managing both quantitative and qualitative research projects to inform strategy development.

• CLIENT SERVICES: Long history of driving growth in marketing services organizations by working closely with senior clients as a consultative partner to address business needs with creative programs and tailored agency offerings, while building a strong, financially-sound business around my company’s services.

• BUSINESS DEVELOPMENT: Demonstrated success pitching and converting prospects into valuable clients, and nurturing accounts to increase revenue potential. Grown agency revenues by as much as 33% YoY, and expanded account values up to 60x.

• TEAM LEADERSHIP & ORGANIZATIONAL DEVELOPMENT: Extensive experience building and managing cross-functional teams in the development and delivery of large-scale branding, integrated marketing, and digital projects. Have established new teams and capabilities with 5 companies, including a startup agency where I have built the marketing organization from the ground-up

• TECHNOLOGY MARKETING: Veteran of technology marketing, with intimate knowledge of a broad range of consumer and enterprise tech solutions, buyer personas, organizational decision-making dynamics, and CRM solutions.