The rise of the LinkedIn influencer (and what it means for the creator economy)

03/07/23 • 16 min

“My content was viewed over 75 million times this year.” If we asked you to guess who said that, who would come to mind? A TV star? An artist talking about their 2022 Spotify downloads? A Kardashian?

It was, in fact, Tobi Oluwole. And rather than knowing him from Spotify or your favorite Netflix series, you might have seen him doling out advice to underpaid and unfulfilled employees on LinkedIn.

Most people might not group LinkedIn with mega-creator platforms like YouTube and TikTok. TikTok is the exciting new kid on the block, rocket-blasting from $82 million in revenue in the third quarter of 2019 to $1,567 billion three years later. YouTube has been around longer, but its status as the world’s top video-sharing network makes it a titanic platform for any influencer. ... (READ MORE)

It was, in fact, Tobi Oluwole. And rather than knowing him from Spotify or your favorite Netflix series, you might have seen him doling out advice to underpaid and unfulfilled employees on LinkedIn.

Previous Episode

Where are brands finding new talent? Hint: It’s not LinkedIn

There’s been talk about ‘Quiet Quitting’ and the ‘Great Resignation’ over the last two years, which means brands wanting to fill positions and needing employees have to take a good, hard look at what they’re offering how they’re reaching potential candidates.

Next Episode

This year’s Super Bowl creator-marketing wins that brands should emulate for next year

Brands choosing to partner with America’s favorite celebrities is almost a bigger tradition than the Super Bowl itself. In the past, we’ve seen ads from Dolly Parton, Timothée Chalamet, and Will Ferrell.

This year, like in previous years, there was no shortage of A-list celebrities placed front and center of the most coveted advertising slots. Celebrities ranged from Serena Williams, Alicia Silverstone, Melissa McCarthy, Bradley Cooper, and John Travolta.

But—here’s the thing. Do you remember any of the brands these celebrities were advertising? ... (READ MORE)