#45 How To Give Nostalgic Brands a New Life With Alicia Mosley From Ferrero (Keebler)

04/26/22 • 33 min

Alicia Mosley, Vice President of Marketing at Ferrero manages the Keebler Cookies, Cones and Crusts branded portfolio. We talk with her about how to give nostalgic brands a new life, the importance of partnerships, her professional journey, lessons learned along the way, and more.

With special guest:

Alicia Mosley, Vice President of Marketing, Ferrero

With special guest:

Alicia Mosley, Vice President of Marketing, Ferrero

Previous Episode

#44 The Future of Imported Honey Is on the Line

Internationally-sourced honey is essential for making baked goods such as honey wheat bread, breakfast cereal, honey buns, and more. But sky-high tariffs stemming from an active international trade case are threatening food makers' ability to not only procure - but pay for - this necessary ingredient.

We break down what you need to know about this complicated, fast-moving issue as we talk with the experts about what this means for the baking industry, how ABA is tackling this issue with international trade entities, and what bakers can do.

With special guests:

Drew Felz, Government Affairs Representative, General Mills; Lee Sanders, Senior Vice President, Government Relations and Public Affairs, ABA and Zack Decker, Government Relations Manager, ABA

Next Episode

#46 How Corbion is Iterating and Adapting

At ABA 2022 Convention, Katie sat down with two all-stars in the baking industry: Jennifer Lindsey and Mark Hotze of Corbion, an ABA Premium Allied Member. They discuss their respective professional journeys, supply chain challenges, IBIE, the future of the baking industry, and more.

With special guests:

Jennifer Lindsey, Vice President - Global Marketing, Corbion and Mark Hotze, Vice President of Sales, Corbion