Wisdom is Beautiful With Alexis Eizinas
10/15/24 • 32 min
Starting as a model in the 1990s, Alexis Eizinas transitioned to a two-decade career in beauty retail design. Inspired by her mother's example, she embraced her silvering hair but struggled to find suitable products. During COVID-19, she realized the market gap and, in 2023, founded Silvering, the first North American beauty brand to provide cosmetics and hair care uniquely designed to amplify and never hide the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has embraced her grays.
She launched Silvering in 2023. The company's tagline, Wisdom Is Beautiful, speaks volumes about Alexis's mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful, outward expression of growing up.
What You Will Hear in This Episode:
03:08 Alexis’s Personal Journey
04:17 Returning to Canada and Further Career
06:00 Founding of Silvering
08:21 Online Influence and COVID impact
19:15 Changing Perceptions of Silvering Hair
26:25 Wisdom is Beautiful
28:43 Visibility and Confidence for Aging Women
33:17 Closing Remarks and Next Steps
Quotes
“I've always been in beauty, and I think really all women are in beauty in some way or another because our identity is naturally wrapped up in appearances.”
“The trick to finding your beauty is really in amplifying those features that make you, you.”
“We want them to see it as a sign of wisdom.”
“A man can walk around with a little bit of silver in his hair. It's considered sophisticated and he's a seasoned professional.”
Mentioned:
eConnect with Bonnie
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon:
If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
Starting as a model in the 1990s, Alexis Eizinas transitioned to a two-decade career in beauty retail design. Inspired by her mother's example, she embraced her silvering hair but struggled to find suitable products. During COVID-19, she realized the market gap and, in 2023, founded Silvering, the first North American beauty brand to provide cosmetics and hair care uniquely designed to amplify and never hide the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has embraced her grays.
She launched Silvering in 2023. The company's tagline, Wisdom Is Beautiful, speaks volumes about Alexis's mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful, outward expression of growing up.
What You Will Hear in This Episode:
03:08 Alexis’s Personal Journey
04:17 Returning to Canada and Further Career
06:00 Founding of Silvering
08:21 Online Influence and COVID impact
19:15 Changing Perceptions of Silvering Hair
26:25 Wisdom is Beautiful
28:43 Visibility and Confidence for Aging Women
33:17 Closing Remarks and Next Steps
Quotes
“I've always been in beauty, and I think really all women are in beauty in some way or another because our identity is naturally wrapped up in appearances.”
“The trick to finding your beauty is really in amplifying those features that make you, you.”
“We want them to see it as a sign of wisdom.”
“A man can walk around with a little bit of silver in his hair. It's considered sophisticated and he's a seasoned professional.”
Mentioned:
eConnect with Bonnie
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon:
If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
Previous Episode
Secret Voices with Sarah Gristwood
Feeling unfulfilled in her career as a journalist and Hollywood reporter, Sarah found her true calling when she happened upon the story of Arbella Stuart. Writing Arbella’s biography opened up a whole new path for Sarah, coupling her love of writing with her lifelong fascination with the untold stories of women throughout history. Sarah Gristwood is a journalist and author committed to publicizing women’s experiences throughout history. As a young journalist, she championed women’s voices through outlets such as the Guardian Women's Page and as a founder member of Women in Journalism and The Women’s Equality Party. As a historian, she has consistently explored the question of women and power through the ages. She now broadcasts regularly for Sky News, CNN and the BBC on royal and historical affairs. A graduate of Oxford University, she is a Fellow of the Royal Historical Society and of the RSA, who has been shortlisted for both the Marsh Biography Award and the Ben Pimlott Prize for Political Writing. Her most recent book, Secret Voices: A Year of Women's Diaries, is a captivating collection of extracts from women’s diaries, looking back over four centuries to discover how women’s experiences have changed down the years, and, of course, how they haven't.
What You Will Hear in This Episode:
01:59 Sarah's Personal Story and Journey to Historical Biographies
05:11 Common Themes in Women's Diaries
08:40 Accessing Historical Diaries
11:15 Modern Diaries and Historical Perspectives
21:59 Personal Growth Through Journaling
32:24 Choosing the Diaries for the Book
35:27 Conclusion and Contact Information
Quotes
“One aspect of this book of Secret Voices for me was that in some ways the women in it were voicing some of my own concerns, thoughts, and traumas.”
“Frustration is the single greatest emotion across all these generations.”
"Journaling was a huge part of personal growth for many of these women."
"A number of these women were voicing feelings, ambition, anger, that they weren't allowed to express elsewhere in their society."
“I love that, for a number of these women, the battles were small personal ones. Some, like Charlotte Forton, were fighting huge public battles. But others were just opening the doors, moving, moving the goalposts on in their own small ways.
"The immediate privacy of the diary form allowed them to voice those unacceptable feelings, anger, ambition, discontent."
"Self-expression is so important, and for women, keeping a diary or journal is a great way to tell your truth and perhaps, as we talked about, never share it."
Mentioned:
Secret Voices. A Year of Women’s Diaries
eConnect with Bonnie
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon
If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
Next Episode
Supporting New Moms with Barbara Palmer
Barbara Palmer left law school to pursue a career in entertainment marketing and ended up discovering her passion for mentoring women. Barbara Palmer is a workplace leadership coach and founder of Broad Perspective Consulting and Your Fourth Trimester, a unique program designed to provide one on one support for parents who are returning to the workplace after welcoming a child. Barbara specializes in coaching employees through transitional moments in their careers, such as becoming parents, navigating a conflict in the workplace, or leading a team for the first time. Barbara also has a mission to ensure that more women stay in the workforce, and ultimately we reach the C suite. As a certified facilitator of the Fair Play Method, She has a sharp point of view on gender roles and can help employees navigate more equitable divisions of labor Leading to more fulfilling careers and higher retention
What You Will Hear in This Episode:
01:38 Barbara's Journey: From Law School to Leadership Coaching
06:44 Challenges and Triumphs: Navigating the Corporate World
09:59 The Impact of Social Media on Self-Perception
12:06 Supporting New Parents: The Fourth Trimester Program
17:53 Setting Boundaries and Managing Guilt
21:20 Balancing Work and Family
27:27 The Importance of Support Systems
32:27 Corporate Policies for New Parents
37:49 Final Thoughts and Resources
Quotes
“I think the first badass moment that I can recall was when I walked out of law school two and a half years in”
“I'm not one to live with regrets. I'm more one to live with lessons.”
“We have to stop using the word should.”
.
Mentioned:
broadperspectiveconsulting.com
eConnect with Bonnie
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon:
If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
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