Integrating Live-Content in to Your Course Design Process with Brennan Dunn

"You can't buy cameras and become a better photographer. You have to take pictures to become a better photographer."

Brennan Dunn says this when referring to his tendency for purchasing the best tools before even starting a new hobby. Equipment is no substitute for real experience.

Gathering real experience is critical when it comes to creating a recorded course. It will be very likely that you have gaps in your teaching if you go straight to recording your course and releasing it without getting any kind of feedback.

This is why Brennan likes to host live workshops when planning a recorded course. They're perfect for being able to immediately see where learners are getting stuck, what questions they're asking, and learn why they're trying to learn what you are teaching.

And while the personalized experience of live-content can be the most valuable to the learner, it does come with some tradeoffs. On your end, you lose time by having host the workshop consistently, and your reach is more limited to the amount of seats in the workshop. And for learners, they lose the ability to go back and reference the content of the workshop, and they also aren't able to learn at their own pace.

But, a lot goes into creating a course. And one of the more difficult decisions will be deciding on a platform. There are some significant disadvantages to using an existing platform. Weaker marketing features, inflexible payment models, and a rigid lesson first structure to your content.

All of this added up to Brennan deciding that he would build his own platform. He wanted to be able to take a learner first approach when designing the content, have teaser lessons in courses, and build better marketing pages. It was the right choice to make for what he needed.

And so remember, before jumping right into recording a course, try to teach in front of a live audience. You may be surprised on how much you might be missing. And, when you do finally have something solid, make sure to weigh your options when picking a platform. Making your own might be right for you depending on your content and marketing needs.

Links and Socials

• Brennan Dunn - Twitter
• Create and Sell
• Workshop Survival Guide
• The Mom Test
• AlpineJS
• Paddle