Even When It's Hard It's Fun: Lessons in Building a Business with BOXT Founder, Sarah Puil
Explicit content warning
07/18/23 • 44 min
On this week’s episode we are joined by Sarah Puil, the Founder and CEO of BOXT. Sarah shares how she started her luxury boxed wine company from scratch. She discusses the challenges of launching a new beverage brand, from post-bottling fermentation issues to the recent bank collapse. Sarah emphasizes the importance of being proactive, transparent and authentic with customers when problems arise. She also talks about Drink BOXT's focus on sustainability through refillable packaging and zero added sugar wines. Sarah details her plans for future product extensions and her vision of making BOXT America's house wine.
More about Sarah:
Sarah’s love of wine began in her early 20s when she accompanied her Dad on a business trip to Chile. They were invited to Vina Santa Rita, and as she listened to the winemaker tell stories about the vineyard and the ancient carménère grape, she was hooked. She had discovered the art of winemaking and it became one of the loves of her life.
She continued to travel, seeking out wines in Italy, France and Spain. She began exploring the intersection of individual taste expectations versus varietals and began cultivating her understanding of why she loved a certain glass of wine more than another. Her taste-first approach to making wine started here.
BOXT is Sarah’s vision brought to life, and she sets the bar exceedingly high when it comes to sourcing, crafting and delivering her wine. She remembers the stories the winemaker told and of the simple elegance of the carmenere grape. She brings all of this to the wine she creates and she makes sure she loves every single glass every single time, so that she’s confident you will too.
Connect with Sarah!
- Instagram: https://www.instagram.com/drinkboxt/
- Website: https://drinkboxt.com/
- Use code BADASS20 for $20 off your order!
Connect with Brianna!
- Instagram: @mombossinaustin
- LinkedIn: linkedin.com/in/briannademike
Follow the Podcast on Instagram: @badassbasicbitch
Love the podcast? We would love if you would leave a review!
Thank you to this week's sponsor, AquaTru! Get 20% OFF any AquaTru water purifier when you go to AquaTru.com and use code BBB.
On this week’s episode we are joined by Sarah Puil, the Founder and CEO of BOXT. Sarah shares how she started her luxury boxed wine company from scratch. She discusses the challenges of launching a new beverage brand, from post-bottling fermentation issues to the recent bank collapse. Sarah emphasizes the importance of being proactive, transparent and authentic with customers when problems arise. She also talks about Drink BOXT's focus on sustainability through refillable packaging and zero added sugar wines. Sarah details her plans for future product extensions and her vision of making BOXT America's house wine.
More about Sarah:
Sarah’s love of wine began in her early 20s when she accompanied her Dad on a business trip to Chile. They were invited to Vina Santa Rita, and as she listened to the winemaker tell stories about the vineyard and the ancient carménère grape, she was hooked. She had discovered the art of winemaking and it became one of the loves of her life.
She continued to travel, seeking out wines in Italy, France and Spain. She began exploring the intersection of individual taste expectations versus varietals and began cultivating her understanding of why she loved a certain glass of wine more than another. Her taste-first approach to making wine started here.
BOXT is Sarah’s vision brought to life, and she sets the bar exceedingly high when it comes to sourcing, crafting and delivering her wine. She remembers the stories the winemaker told and of the simple elegance of the carmenere grape. She brings all of this to the wine she creates and she makes sure she loves every single glass every single time, so that she’s confident you will too.
Connect with Sarah!
- Instagram: https://www.instagram.com/drinkboxt/
- Website: https://drinkboxt.com/
- Use code BADASS20 for $20 off your order!
Connect with Brianna!
- Instagram: @mombossinaustin
- LinkedIn: linkedin.com/in/briannademike
Follow the Podcast on Instagram: @badassbasicbitch
Love the podcast? We would love if you would leave a review!
Thank you to this week's sponsor, AquaTru! Get 20% OFF any AquaTru water purifier when you go to AquaTru.com and use code BBB.
Previous Episode
Express Your Needs: Resolving Conflicts and Overcoming Resentment in Relationships with Kim Polinder
This week we have Kim Polinder, a couples counselor with extensive expertise in conflict resolution. We explore a topic that many couples face: resolving conflicts. Whether you're in a relationship seeking to improve your conflict resolution skills, or simply interested in understanding the dynamics of human connection, this episode is for you.
Key topics we cover:
- Understanding different conflict resolution styles & the importance of empathy
- Signs that resentment is creeping into a relationship
- How to break down tasks for partners who struggle with commitment
- The importance of expressing needs clearly and specifically to partners
- Rebuilding trust after betrayals through positive sentiments and appreciation
- How childhood experiences shape adult relationships and the need for self-reflection
More about Kim:
Kim is a relationship coach with two masters degrees, over 10 years of experience, and a combined social media following of over 400,000 followers. Kim is currently completing hours to be a licensed therapist in the state of California. Kim was an IT engineer for many years as well as an avid student of eastern philosophy. Her studies of eastern and western approaches to healing have given her a well-informed perspective on the root cause of suffering. Now, Kim teaches others tools for communication and personal growth through her private sessions, podcast, and virtual workshop community.
Connect with Kim!
- Instagram: https://www.instagram.com/kp_counseling/
- TikTok: https://www.tiktok.com/@kp_counseling108
- YouTube: https://www.youtube.com/@kp_counseling108
- Website: https://www.polindercg.com/
Connect with Brianna!
- Instagram: @mombossinaustin
- LinkedIn: linkedin.com/in/briannademike
Follow the Podcast on Instagram: @badassbasicbitch
Love the podcast? We would love if you would leave a review!
Next Episode
Be a Critical Consumer: Unraveling the Impact of Mom Influencers with Jo Piazza
On this week’s episode we are joined by bestselling author, podcast creator and award-winning journalist, Jo Piazza. In today's episode, we explore the power of mom influencers in today's society. We delve into the emotions they evoke, the products they entice us to buy, and the ways in which they can both inspire and create pressure on mothers worldwide.
More about Jo:
Jo is the national and international bestselling author of We Are Not Like Them, Charlotte Walsh Likes to Win, The Knockoff and How to Be Married. Her work has been published in ten languages in twelve countries and four of her books have been optioned for film and television. A former editor, columnist and travel writer, her work has also appeared in the Wall Street Journal, New York Times, New York magazine, Glamour, Elle, Time, Marie Claire, the Daily Beast, and Slate. She holds an undergraduate degree from the University of Pennsylvania in economics and communication, a master’s in journalism from Columbia University, and a master’s in religious studies from New York University. She lives in Philly with her husband, Nick Aster and three feral children.
Connect with Jo!
- Instagram: https://www.instagram.com/jopiazzaauthor/
- Website: https://www.jopiazza.com/
Connect with Brianna!
- Instagram: @mombossinaustin
- LinkedIn: linkedin.com/in/briannademike
Follow the Podcast on Instagram: @badassbasicbitch
Love the podcast? We would love if you would leave a review!
Thank you to this week's sponsors!
- AirDoctor: Receive up to 39% off or up to $300 off your order at airdoctorpro.com and use code BBB.
- Factor: Head to factormeals.com/bbb50 and use code BBB50 to get 50% off.
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