8 videos you meet in BtoB marketing
11/11/16 • 8 min
Previous Episode
Putting the "Y" back in marketing
At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So let’s put the “why?” back in marketing, by reminding ourselves to question four commonly held assumptions.
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Optimizing headlines for search from Business Wire
If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.
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