B2B Marketing Minute

Arketi Group

B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.

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Top 10 B2B Marketing Minute Episodes

Goodpods has curated a list of the 10 best B2B Marketing Minute episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to B2B Marketing Minute for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite B2B Marketing Minute episode by adding your comments to the episode page.

Three-Dimensional Content Mapping

B2B Marketing Minute

04/12/10 • 4 min

Recent industry studies have indicated that BtoB companies will invest as much as one-third of their total marketing budgets in developing lead nurturing content. While this may be a smart investment, many companies will not reap the rewards due to the absence of a comprehensive content strategy. Three-dimensional content mapping, as the name suggests, consists of three different strategic components.

Your New Secret Weapon in SEO is PR

B2B Marketing Minute

01/08/15 • 3 min

It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging clues to PR pros.

Stop Selling. Start Listening.

B2B Marketing Minute

03/31/12 • 4 min

It’s time to stop selling and start listening. This is a way of thinking that places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make their decisions, and how they want to receive information, makes marketing about them, not about us. This isn't about doing more – or even about doing less. It's about doing what matters. And since most of us are being asked to stretch our resources ever further, focusing on what’s important is more important than ever.

Winning webinar results in revenue

B2B Marketing Minute

02/08/17 • 6 min

Small business, big buzz

B2B Marketing Minute

01/26/17 • 5 min

8 videos you meet in BtoB marketing

B2B Marketing Minute

11/11/16 • 8 min

If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.

The Future of Search and PR

B2B Marketing Minute

11/06/15 • 15 min

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.

7 Web Design Trends That Will Stick Around

B2B Marketing Minute

01/27/15 • 3 min

How to Right Size Your Messaging Approach

B2B Marketing Minute

06/05/14 • 6 min

While many BtoB marketers understand the importance of creating “sticky” messaging that resonates with customers and prospects, they may feel they don’t have sufficient time to develop solid messaging because of a real or perceived need to rush to market. Even with adequate time and budget, others struggle to use a message approach that best suits their company’s need to communicate effectively and drive sales.

Lights… Camera… BtoB Marketing Success!

B2B Marketing Minute

07/12/10 • 5 min

Over the past year, the use of video marketing has rapidly increased. Researchers have found that half of Internet users watch videos at least weekly and three-quarters watch professionally-produced online videos regularly. Arketi believes there are five main elements to effective BtoB videos.

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FAQ

How many episodes does B2B Marketing Minute have?

B2B Marketing Minute currently has 57 episodes available.

What topics does B2B Marketing Minute cover?

The podcast is about Marketing, Public Relations, Podcasts, Business and B2B.

What is the most popular episode on B2B Marketing Minute?

The episode title 'Search Marketing Measurements That Matter with Rand Fishkin of Moz' is the most popular.

What is the average episode length on B2B Marketing Minute?

The average episode length on B2B Marketing Minute is 8 minutes.

How often are episodes of B2B Marketing Minute released?

Episodes of B2B Marketing Minute are typically released every 31 days.

When was the first episode of B2B Marketing Minute?

The first episode of B2B Marketing Minute was released on Jan 1, 1970.

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B2B Marketing Minute

Arketi Group

Top 10 B2B Marketing Minute Episodes

FAQ

How many episodes does B2B Marketing Minute have?

What topics does B2B Marketing Minute cover?

What is the most popular episode on B2B Marketing Minute?

What is the average episode length on B2B Marketing Minute?

How often are episodes of B2B Marketing Minute released?

When was the first episode of B2B Marketing Minute?

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