Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

06/17/24 • 28 min

This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success.
Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team.
Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing.
Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Previous Episode

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Let us know your thoughts.

Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.
Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.
Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field.
Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem.
Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community.

Next Episode

Mastering Jobs To Be Done For Global Growth

Let us know your thoughts.

Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.
Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.

B2B Inspired - Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Transcript

Dale Koerner00:00:05.048

Kia ora , and welcome back to W e Do B2B , the podcast by Blue Ocean , where we unpick the ins, outs , ups and downs of B2B marketing here in Aotearoa , N ew Zealand . I'm your host , D ale Koerner , and I'm a B2B marketer like you . F rom emerging trends and thinking to inspiring real world stories from smart , good people here in New Zealand, w e are here to help the New Zea