Harmonising B2B Sales and Marketing (our most listened-to episode!)

01/29/24 • 35 min

Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience.
This episode explores:
- Insights into the alchemy between sales and marketing
- The power of personlised, automated collateral
- A harmonious partnership of revenue enablement and brand awareness
- Bridging the gap between sales and marketing teams
- Growth potential and seamless collaboration

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
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Previous Episode

Lessons From Our First Year of B2B Podcasting

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What a wild ride it’s been for this first year of podcasts!

Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys.
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For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows, memorable moments, and future aspirations for our podcast.

We will continue to share the rich insights of the B2B community with the hope to empower our industry and keep learning and growing together as we head into the exciting new year!

Huge shoutout and a massive thank you to every one of our listeners. We have been so happy with the buzz you guys have created around our podcast, and we wish you the best as you close out the year.

Stay tuned, because we have big plans for the coming year!
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Next Episode

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

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Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable player on the world stage. As we laugh over uniquely Kiwi holiday traditions, we uncover how these tech pioneers double their market presence and why their growth isn't just a trend, but a testament to their global potential.
Step into the world of KiwiSaaS with us, where Customer Experience professionals aren't just connecting but thriving in a community dedicated to elevating the SaaS landscape. Bruce walks us through the intricacies of their platform, from AI-fueled networking akin to professional speed dating, to forums and a treasure trove of resources that promise to bolster business acumen. New Zealand's tech connectivity becomes palpable as we discuss how system-based learning and collaborative discussions are not just features, but the bedrock of this burgeoning industry.
Our episode wraps with a celebration of Kiwi resilience and inventiveness in the tech arena, highlighting how companies like Les Mills are rewriting the playbook for traditional businesses with digital innovation. We don't just talk shop; we explore the Southern SaaS event and the vital skills that elevate Kiwi companies on the global stage. Moreover, we delve into the buzzing investment landscape, where New Zealand's tech sector shines bright, drawing international eyes and opening doors to revolutionary tools and platforms, emblematic of KiwiSaaS's quest to lead and inspire. Join us for this immersive journey through community, innovation, and investment in the heart of New Zealand's tech revolution.

B2B Inspired - Harmonising B2B Sales and Marketing (our most listened-to episode!)

Transcript

Dale Koerner00:00:05.030

Kia Ora , and welcome back to we Do B2B , the podcast by Blue Ocean , where we unpick the ins , outs , ups and downs of B2B marketing here in Aotearoa New Zealand . I'm your host , Dale Koerner , and I'm a B2B marketer like you . From emerging trends and thinking to inspiring real world stories from smart , good people here in New Zealand, we are here to help the New Zealand