Why Empathy Is the Most Important Word in Marketing and Sales w/ Douglas Burdett & James Muir

03/05/21 • 45 min

In this 22nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

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Evolving from NPS to Account Experience

In this episode of the #CX series, Ethan Beute, Chief Eva ngelist at BombBomb, talks with Ian Luck, VP of Global Marketing with CustomerGauge, about getti ng more value from NPS and other metrics, as well as ways your CX programs can go right...and wrong.

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