The Importance of Personalization During COVID 19
04/23/20 • 36 min
In this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach.
If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this episode is for you.
Resources and links below from the show:
City Paper Company's Website : https://citypapercompany.com
Stephanie Friedman's LinkedIn Profile - https://www.linkedin.com/in/stephkfriedman/
Klyck.io's website : https://klyck.io
Klyck.io's blog : https://blog.klyck.io/blog
Dave Karr's LinkedIn Profile : https://www.linkedin.com/in/davekarr/
In this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach.
If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this episode is for you.
Resources and links below from the show:
City Paper Company's Website : https://citypapercompany.com
Stephanie Friedman's LinkedIn Profile - https://www.linkedin.com/in/stephkfriedman/
Klyck.io's website : https://klyck.io
Klyck.io's blog : https://blog.klyck.io/blog
Dave Karr's LinkedIn Profile : https://www.linkedin.com/in/davekarr/
Previous Episode
Reactions and Thoughts on Selling During COVID 19
In this episode, Dave Karr hosts a chat with Paul Ryce (Vice President of Business Development, Klyck.io) about the implications and impacts of selling during COVID 19. Topics include how to sell remotely, how to manage a sales team during the pandemic, how to use sales enablement to empower better remote customer meetings, and how COVID 19 could reshape the way we think about sales.
Resources from the Podcast:
Klyck.io article - COVID 19 - A Guide to Remote Selling
Request a demo of Klyck.io - https://klyck.io/request-a-demo/
Next Episode
The Connection Between Sales Enablement and Revenue Enablement
In this episode, we dive further into the concepts of sales enablement and the connection to revenue enablement within organizations. Jamie Kirmess, Principal at LeadMD, joins as our guest to discuss how B2B companies can leverage sales enablement to support better connectivity between sales and marketing, digitalization, change management, and ultimately revenue enablement.
Jamie shares real life examples of how LeadMD's clients have applied sales enablement strategies in their business to drive better marketing results and increased revenue. She also leaves listeners with 3 powerful concepts that can be immediately applied in their business.
Links from the episode:
Jamie Kirmess's LinkedIn profile - https://www.linkedin.com/in/jamiekirmess/
Klyck.io Website - https://klyck.io
LeadMD Website - https://www.leadmd.com
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