The Connection Between Sales Enablement and Revenue Enablement

05/19/20 • 27 min

In this episode, we dive further into the concepts of sales enablement and the connection to revenue enablement within organizations. Jamie Kirmess, Principal at LeadMD, joins as our guest to discuss how B2B companies can leverage sales enablement to support better connectivity between sales and marketing, digitalization, change management, and ultimately revenue enablement.

Jamie shares real life examples of how LeadMD's clients have applied sales enablement strategies in their business to drive better marketing results and increased revenue. She also leaves listeners with 3 powerful concepts that can be immediately applied in their business.

Links from the episode:

Jamie Kirmess's LinkedIn profile - https://www.linkedin.com/in/jamiekirmess/

Klyck.io Website - https://klyck.io

LeadMD Website - https://www.leadmd.com

Links from the episode:

Jamie Kirmess's LinkedIn profile - https://www.linkedin.com/in/jamiekirmess/

Klyck.io Website - https://klyck.io

LeadMD Website - https://www.leadmd.com

Previous Episode

The Importance of Personalization During COVID 19

In this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach.

If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this episode is for you.

Resources and links below from the show:

City Paper Company's Website : https://citypapercompany.com

Stephanie Friedman's LinkedIn Profile - https://www.linkedin.com/in/stephkfriedman/

Klyck.io's website : https://klyck.io

Klyck.io's blog : https://blog.klyck.io/blog

Dave Karr's LinkedIn Profile : https://www.linkedin.com/in/davekarr/

Next Episode

Video Marketing - Why B2B Companies Need a Strategy

In this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy.

Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B companies are benchmarks for success.

Links to show resources below:

Drew Franklin's LinkedIn profile - https://www.linkedin.com/in/drewdfranklin/

Altec's Website - http://www.altec.com

Altec's YouTube Channel - https://www.youtube.com/user/AltecTrucks

SPOC Automation's Website - https://spocautomation.com

SPOC Automation's YouTube Channel - https://www.youtube.com/user/spocautomation

Refine Labs Video Library - https://refinelabs.com/videos/

Peter McKinnon's YouTube Channel (great educational content on how to produce video!) - https://www.youtube.com/user/petermckinnon24