Transforming Trade Shows into Engaging Brand Experiences w/ Todd Gregory
01/31/25 • 35 min
In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth.
Todd emphasizes that many B2B companies mistakenly view trade shows as isolated events rather than integral parts of a broader marketing strategy. He critiques the common reliance on foot traffic as a success metric, noting that not all visitors are potential customers. Instead, he advocates for creating memorable experiences that engage attendees, such as immersive booths and interactive displays.
Todd shares a successful example where a company created an exclusive, intriguing booth that drew in crowds, leading to significant lead generation. He also highlights the importance of follow-up strategies post-show, including personalized outreach and nurturing leads through multiple touch points.
The conversation underscores the need for companies to think creatively about their trade show presence and to integrate their efforts into a cohesive marketing plan that extends beyond the event itself. Todd invites listeners to connect with him for further insights on trade show consulting and marketing strategies.
Connect with Todd: https://www.linkedin.com/in/jtoddgregory/
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth.
Todd emphasizes that many B2B companies mistakenly view trade shows as isolated events rather than integral parts of a broader marketing strategy. He critiques the common reliance on foot traffic as a success metric, noting that not all visitors are potential customers. Instead, he advocates for creating memorable experiences that engage attendees, such as immersive booths and interactive displays.
Todd shares a successful example where a company created an exclusive, intriguing booth that drew in crowds, leading to significant lead generation. He also highlights the importance of follow-up strategies post-show, including personalized outreach and nurturing leads through multiple touch points.
The conversation underscores the need for companies to think creatively about their trade show presence and to integrate their efforts into a cohesive marketing plan that extends beyond the event itself. Todd invites listeners to connect with him for further insights on trade show consulting and marketing strategies.
Connect with Todd: https://www.linkedin.com/in/jtoddgregory/
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Unlocking LinkedIn Success w/ Malte Lange
In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.
Connect with Malte: https://www.linkedin.com/in/malte-lange/
00:00 Welcome to the Podcast
00:04 The LinkedIn Dilemma
00:58 Introducing Melta Leng
02:05 The Missing Piece in LinkedIn Strategy
03:05 Developing a Solid LinkedIn Strategy
03:48 Understanding Your Target Audience
12:05 Creating Engaging Content
16:18 Leveraging LinkedIn Ads
21:09 Targeting the Right Audience
22:04 Balancing Paid and Organic Strategies
22:47 Leveraging Tools for Prospect Research
24:52 The Importance of Personalization
27:07 Scaling vs. Personal Touch
29:59 When to Make the Offer
32:08 Tailoring Offers to Prospects
34:18 Building Long-Term Relationships
38:50 Key Takeaways and Final Thoughts
Hosted on Acast. See acast.com/privacy for more information.
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