Surprising your audience w/ Bridget Benedetti
03/17/21 • 14 min
Bridget Benedetti, director of marketing and customer experience in North America at Hexagon’s Manufacturing Intelligence Division, talks about her teams award-winning MyCare advertising campaign and how an unusual image was key in getting high audience engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
Bridget Benedetti, director of marketing and customer experience in North America at Hexagon’s Manufacturing Intelligence Division, talks about her teams award-winning MyCare advertising campaign and how an unusual image was key in getting high audience engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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Emotional intelligence & psychological safety w/ Kelly Newman
Kelly Newman, a facilitator, emotional intelligence consultant, and executive coach with BlueEQ, talks about the value of emotional intelligence and "psychological safety" for audience engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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Fixing employee engagement surveys w/ Mark Murphy
Mark Murphy, founder of Leadership IQ and a NYTimes bestselling author, talks about how how to make employee engagement surveys more effective ... Namely, by discarding questions for which you have no effective solution; asking fewer questions overall; and including questions that will result in data on employee outlooks, such as optimism, resilience, locus of control, and others, that research has shown are central to employee engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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