
Talking AI and B2B eCommerce (and Everything In Between) with Isaiah Bollinger of Trellis
10/29/24 • 42 min
In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.
Key Takeaways:
(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.
Resources Mentioned:
Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/
Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/
Trellis | Website -
https://trellis.co
B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce
In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.
Key Takeaways:
(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.
Resources Mentioned:
Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/
Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/
Trellis | Website -
https://trellis.co
B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce
Previous Episode

Talking AI and B2B eCommerce (and Everything In Between) with Isaiah Bollinger of Trellis
In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.
Key Takeaways:
(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.
Resources Mentioned:
Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/
Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/
Trellis | Website -
https://trellis.co
B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce
Next Episode

Connecting the Dots in Digital Transformation with Jim Herbert of Patchworks
In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.
Key Takeaways:
(03:39) The evolution and benefits of iPaaS technology.
(08:29) The challenges of integrating independent apps.
(11:18) How no-code, low-code tools drive innovation.
(15:30) When to adopt iPaaS for digital transformation.
(19:05) The common challenges in ERP integration for B2B.
(24:00) How Patchworks uses AI to automate tasks.
(27:10) Real-world examples of AI in integration.
(30:20) Delaying crucial decisions can lead to costly setbacks at scale.
(33:30) Book and television show recommendations.
Resources Mentioned:
Jim Herbert -
https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=ukPatchworks -
https://wearepatchworks.com
UK eCommerce Awards -
https://ecommerceawards.london
Odoo ERP -
https://www.odoo.com
Airtable -
https://www.airtable.com
Amazon AI Services -
https://aws.amazon.com/machine-learning/
Termination Shock -
https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050
Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce
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