
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Oro Inc
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
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Top 10 B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce Episodes
Goodpods has curated a list of the 10 best B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce episode by adding your comments to the episode page.

Bridging the Gap Between Sales Reps and eCommerce with Jay Schneider of B2B Squared
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
01/08/25 • 33 min
In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.
Key Takeaways:
(06:32) B2B sales need integrated eCommerce and CRM workflows.
(09:46) Unified sales and eCommerce workflows reduce friction for customers.
(14:03) Successful digital transformation starts with understanding and reducing customer friction.
(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.
(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.
(25:51) Digital transformation relies on organized, actionable customer data.
(27:30) B2B segmentation and account-level data enable personalized messaging and sales.
Resources Mentioned:
Jay Schneider -
https://www.linkedin.com/in/jayhschneider/
B2B Squared | LinkedIn -
https://www.linkedin.com/company/b2b-squared/
B2B Squared | Website -
https://b2b-squared.com/
Amy Porterfield’s | Website -
https://www.amyporterfield.com
Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Körber Enthusiasm: How Order Management Can Make You Money with Matt Boland and Chad Andrews of Körber Supply Chain Software
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
01/30/25 • 41 min
In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.
Key Takeaways:
(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.
(06:52) How available-to-promise challenges impact B2B order fulfillment.
(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.
(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.
(15:46) Protecting revenue and profitability with automated rules and intelligent order processing.
(18:04) OMS acts as the “great unifier,” ensuring consistency across systems and processes.
(22:12) Inventory visibility through OMS unlocks additional revenue opportunities.
(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.
(34:02) Modular deployment of OMS components addresses specific business challenges effectively.
Resources Mentioned:
Matt Boland -
https://www.linkedin.com/in/mtboland/
Chad Andrews -
https://www.linkedin.com/in/chad-andrews-28602722/
IBM Watson -
https://www.ibm.com/watson
MIT Research -
https://web.mit.edu/research/
Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Why B2B eCommerce Is More Than Just Cost Cutting with Mark Rubin of Kasama
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
12/03/24 • 35 min
In this episode, we’re joined by Mark Rubin, Founder and President of Kasama. Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences.Key Takeaways:
(02:24) Commerce-focused partnerships with a skilled Filipino team.
(04:53) B2B focus and strong features offer unique growth potential.
(06:37) Platform choice hinges on understanding unique B2B needs.
(09:29) Customizable flows and strong reporting simplify B2B management.
(14:10) B2B integrations are catching up, driving efficiency and revenue.
(16:39) Balancing user experience and function requires a phased approach.
(18:27) A test-and-iterate approach allows B2B sites to scale and adapt.
(20:39) AI and foundational improvements will drive future B2B efficiency.
(23:23) Thriving in eCommerce by partnering with unique, complex B2B clients.
(25:26) Choose partners who ask questions and focus on your business needs.
(28:19) Choose tech wisely — focus on needs, team capacity and real value.
(30:51) Hustle and transparency define a client-first, “fireable” approach.Resources Mentioned:
Mark Rubin -
https://www.linkedin.com/in/markjrubin/
Kasama | LinkedIn -
https://www.linkedin.com/company/kasama-digital/
Kasama | Website -
https://www.kasamadigital.com/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Connecting the Dots in Digital Transformation with Jim Herbert of Patchworks
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
11/19/24 • 38 min
In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.
Key Takeaways:
(03:39) The evolution and benefits of iPaaS technology.
(08:29) The challenges of integrating independent apps.
(11:18) How no-code, low-code tools drive innovation.
(15:30) When to adopt iPaaS for digital transformation.
(19:05) The common challenges in ERP integration for B2B.
(24:00) How Patchworks uses AI to automate tasks.
(27:10) Real-world examples of AI in integration.
(30:20) Delaying crucial decisions can lead to costly setbacks at scale.
(33:30) Book and television show recommendations.
Resources Mentioned:
Jim Herbert -
https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=ukPatchworks -
https://wearepatchworks.com
UK eCommerce Awards -
https://ecommerceawards.london
Odoo ERP -
https://www.odoo.com
Airtable -
https://www.airtable.com
Amazon AI Services -
https://aws.amazon.com/machine-learning/
Termination Shock -
https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050
Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Talking AI and B2B eCommerce (and Everything In Between) with Isaiah Bollinger of Trellis
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
10/29/24 • 42 min
In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.
Key Takeaways:
(02:09) Isaiah’s journey into founding Trellis.
(06:40) COVID’s impact on B2B eCommerce adoption.
(08:30) Challenges in quantifying B2B eCommerce value.
(10:53) Importance of ERP integration for real-time data.
(16:02) Distributors shifting to digital-first approaches.
(28:22) AI’s potential in data automation for B2B.
(30:41) Upgrading legacy ERP systems for digital success.
(37:46) Isaiah’s advice: align expectations with budget.
Resources Mentioned:
Isaiah Bollinger -
https://www.linkedin.com/in/isaiah-bollinger/
Trellis | LinkedIn -
https://www.linkedin.com/company/trellis-boston/
Trellis | Website -
https://trellis.co
B2B eCommerce Association -
https://www.linkedin.com/company/b2b-ecommerce-association/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Why Automation Is NOT the Goal with Stephen T. Hopper of Inviscid Consulting
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
08/28/24 • 38 min
In this episode, we’re joined by Stephen T. Hopper, Founder and Principal at Inviscid Consulting. Stephen brings decades of experience in supply-chain operations and shares valuable insights on optimizing processes before introducing automation. He explores the importance of being requirements-driven rather than solutions-driven and highlights the need to extract the maximum potential from existing resources before considering automation. Stephen also emphasizes the role of on-the-ground workers in generating the best ideas for process improvements and draws attention to how businesses can benefit from their insights.
Key Takeaways:
(01:51) Inviscid Consulting’s unique name origin explained.
(05:09) Two buckets of supply chain, planning vs. execution.
(08:54) Automation should be a tool, not a goal.
(12:45) Shipping and fulfillment is the least automated area.
(24:14) Engage the workforce to uncover hidden efficiencies.
(25:23) The plank parable — environment matters in performance.
(33:39) Focus on small, incremental improvements.
Resources Mentioned:
Stephen T. Hopper -
https://www.linkedin.com/in/stevehopper/
Inviscid Consulting -
https://www.linkedin.com/company/inviscid-consulting
Georgia Institute of Technology -
https://www.gatech.edu/
Tucker: The Man and His Dream - IMDB -
https://www.imdb.com/title/tt0096316/
ProMat Trade Show -
https://www.promatshow.com/
MODEX Trade Show -
https://www.modexshow.com/
Enhancing Operations and Customer Engagement with B2B Workflow Automation - https://eu1.hubs.ly/H0cdkPL0
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Optimizing Healthcare Spend with Luká Yancopoulos of Grapevine Technologies
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
08/15/24 • 27 min
Luká Yancopoulos, Co-Founder and CEO at Grapevine Technologies, joins us to share insights on how the company was born out of a need to address inefficiencies in the healthcare supply chain. Grapevine’s platform connects clinics with multiple suppliers, offering a solution that democratizes the buying process and improves supply chain reliability.Key Takeaways:
(01:41) How Grapevine Technologies started in response to the COVID-19 pandemic.
(04:53) The importance of solving healthcare supply chain disruptions.
(08:06) How Grapevine Technologies links clinics with multiple suppliers.
(11:19) The benefits of creating options to reduce costs and address supply shortages.
(14:32) The impact of supply chain inefficiencies on patient care and costs.
(17:45) How Grapevine Technologies reduces healthcare spending by introducing alternative suppliers.
(20:58) The role of real-time data in optimizing procurement and predicting supply chain issues.
(24:11) The vision for the future of Grapevine Technologies in transforming the healthcare industry.Resources Mentioned:
Luká Yancopoulos -
https://www.linkedin.com/in/luk%C3%A1-yancopoulos-50051a1a8
Grapevine Technologies -
https://www.go-grapevine.com/
US Customs -
https://www.cbp.gov/
FDA Medical Device Databases -
https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/medical-device-databases
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Just Do It: Revving eCommerce for Brands and Manufacturers with Jack Ampuja of Supply Chain Optimizers
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
07/10/24 • 33 min
In this episode, we’re joined by Jack Ampuja, a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers. Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retailers looking to enhance their operational efficiency and navigate the complexities of eCommerce.Key Takeaways:
(03:09) Challenges in logistics for eCommerce and the search for cost-effective delivery solutions.
(05:09) Comparison of B2B and B2C eCommerce adoption and the need for competitive pressure to drive B2B change.
(08:12) The interdisciplinary nature of eCommerce and the need for dedicated leadership.
(11:13) Challenges of scaling eCommerce operations and the necessity of reconfiguring systems for efficiency.
(15:08) Balancing direct-to-consumer sales with maintaining relationships with distributors.
(20:01) The importance of leveraging customer feedback to drive eCommerce adoption.
(23:23) Strategies for effective product marketing and cross-selling in eCommerce.
(25:37) The value of starting small in eCommerce and learning through gradual implementation.Resources Mentioned:
Jack Ampuja -
https://www.linkedin.com/in/jack-ampuja-a3b275/
Supply Chain Optimizers | LinkedIn -
https://www.linkedin.com/company/supply-chain-optimizers/
Supply Chain Optimizers | Homepage -
https://e-commerceoptimizers.com/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
05/15/24 • 16 min
In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a successful B2B eCommerce platform.Key Takeaways:
(01:08) Internal marketing for digital transformation in manufacturing or distribution is crucial.
(04:16) Current users of the new eCommerce site include independent retail customers and sales teams.
(05:06) Benefits of the new site include online ordering, order history, invoices and updated pricing.
(05:40) Home Depot and Lowe’s forced UFP into eCommerce, leading to strategic transformation.
(08:17) The discovery phase with Access Digital helped gather necessary information and plan the site.
(10:21) Stakeholder involvement and the agile approach to help keep everyone updated and engaged.
(12:27) Continuous internal selling and media blitz to maintain momentum post-launch.
(14:16) Quick pivots based on feedback to address user experience and interface issues.
(15:06) Empower project managers to be marketers and prepare for unknown challenges.Resources Mentioned:
Kevin Pearson -
https://www.linkedin.com/in/kevin-pearson-338b06260/
Sean Cummings -
https://www.linkedin.com/in/seancummingsil/
UFP Industries -
https://www.ufpi.com/
Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce

Dock to the Future: AI, Freight and Customs with Jack Moberger of DocUnlock
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
03/14/25 • 46 min
Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.
Key Takeaways:
(03:22) Why “corporate polycrisis” is a reality for many businesses.
(06:02) The challenges of B2B search and discovery for vendors.
(08:28) The era of generic B2B messaging is ending.
(13:37) Supply chains are now more complex and interconnected.
(15:41) How customs brokerage and freight forwarding are becoming more complex.
(18:33) What DocUnlock does to automate customs clearance and reduce manual work.
(23:37) AI is enabling compliance-heavy industries to scale efficiently.
(27:50) AI thrives in workflows with clear, correct answers.
(29:38) B2B digitization isn’t killing sales — it’s evolving it.
(35:37) Why eCommerce teams should be involved in sales forecasting.
(39:36) Regulatory changes create immediate demand for expert advice.
(43:27) Some of the best tech insights come from under-the-radar sources.
Resources Mentioned:
https://www.linkedin.com/in/jmoberger/
https://www.linkedin.com/company/docunlock-ai/
https://www.wto.org/
"The Three-Body Problem" by Cixin Liu -
https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032
Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#eCommerce #B2BeCommerce #DigitalCommerce
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FAQ
How many episodes does B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce have?
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce currently has 76 episodes available.
What topics does B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce cover?
The podcast is about Marketing, Ecommerce, Podcasts, Technology, Business and B2B.
What is the most popular episode on B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce?
The episode title 'Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B' is the most popular.
What is the average episode length on B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce?
The average episode length on B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce is 38 minutes.
How often are episodes of B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce released?
Episodes of B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce are typically released every 5 hours.
When was the first episode of B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce?
The first episode of B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce was released on Jan 31, 2019.
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