S1 Ep16: Student Beans Interview, Black Friday Insights and 2019 Highlights

12/09/19 • 44 min

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.
Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.
Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...

Previous Episode

S1 Ep15: Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.
Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.

Next Episode

S1 Ep17: Peak Season in The Travel Sector and Discussing The New Publisher Board

The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures. First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry. Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry. This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here. If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.