Awin-Win Marketing Podcast - S1 Ep13: Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

S1 Ep13: Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

08/29/19 • 49 min

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October. For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here. Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.

Previous Episode

S1 Ep12: How SingleView is Proving The Value of Affiliate Marketing

This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here. Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and expedite additional insights as well as uncover the impact of more macro topics such as Safari’s ITP updates. Finally we touch on the recent GDPR and Facebook ruling from Germany that could be instrumental in defining the data controller/processor relationship.

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S1 Ep14: Commission Factory Announcement and a Closer Look at The US Industry

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.
From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.
And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.