Incremental Innovation, Drives Market Adoption w/ Alan Berger

12/28/23 • 27 min

Potential and great things characterize the hype cycle for technologies in the industry, but the market assumes a 100% solution in the next few years. Predictable incremental innovation drives primary adoption. This is due to end users' ability to absorb the technology, especially in off-highway spaces. The market is moving towards incremental functions that make machines more efficient and enable new operators to work better for extended periods. Automation is more relevant in the industry, and while there has been hype about autonomous cars, significant technological advancement is still needed for on-road autonomy. The Ag space is the most conducive to full or close to full autonomy, as it offers a combination of uninhabited environments, stability, and well-controlled environments.

The triple technology challenge refers to the complex environment of alternative fuels, automation, and connectivity. The industry grapples with different diesel emissions levels, regulations, environmental conditions, and infrastructure. The impact on OEMs and customers is significant, as it may lead to new ways of going to market and business models, but it may also force changes in business models. This is the core of the industry's ongoing struggle with changing technologies.

There is a productivity opportunity from looking at systems in the farm and construction industry. Instead of looking at individual machines, we should look at how that machine interacts with the environment, other machines, and other processes.
abcgTM is a commercial vehicle advisory practice that offers unrivalled experience, deep industry knowledge and an external 360o perspective to clients, qualifying them to deliver accelerated, sustainable transformation that propels business performance from good to exceptional. Equally focused on delivering successful outcomes as well as conceiving strategy, abcgTM help to identity and remove points of friction and provide hands on support to implement the required change.

Alan Berger is Managing Partner at abcgTM, a commercial vehicle advisory practice. Alan has over 30 years of international product development experience in the off-highway vehicle industry, much of which he gained through roles of increasing importance with Volvo Construction Equipment culminating in the role of Senior Vice President, Technology followed by Chief Technology Officer at CNH Industrial. Alan also serves as Independent Director at Multi-Wing A/S in addition to being past board chair of the SAE ITC.

If you would like to be a guest on the show contact: [email protected]

If you would like to be a guest on the show contact: [email protected]

Previous Episode

AI Data Tool Suite for Annotation, Calibration & Validation w/ Mohammad Musa

In this episode Stephan is joined by Mohammad Musa Founder and CEO of Deepen. Deepen provides the only safety-first full AI data tool suite for annotation, calibration & validation.

Data adaptation is a crucial aspect of transforming sensor suites, enabling the interpretation and validation of data from various camera types and thermal sensors. The precision of this data adaptation is achieved through fine-grained pixel-level accuracy, allowing for multi-modal ability in light, camera, and radar over time.

Balancing automation and human involvement is crucial for ensuring accurate results and minimizing mistakes. Considering economics while balancing automation and human input is essential to avoid potential errors.

Automated quality checks and validation processes analyze AI and human actions across multiple runs, using heuristics and signals to create a workflow for productive labeling operations.

To ensure return on investment, customers should ensure solid data collection and calibration, avoid garbage-in and garbage-out scenarios, and collect data that aligns with the vehicle's operation.

Mohammad Musa started Deepen AI in January 2017 focusing on AI tools and infrastructure for the Autonomous Development & Robotics industries. Prior to Deepen, Mohammad was the head of Launch & Readiness at Google Apps for Work where he led a cross functional team managing product launches, product roadmap, trusted tester and launch communications. Before Google, Mohammad worked in software engineering and technical sales positions in the video games and semiconductor industries in multiple startups.

Deepen

Multi-sensor data labelling and calibration tools and services to accelerate computer vision training for autonomous vehicles, robotics and more.

Labelling accuracy, delivered fast with our in-house team

Special multi-sensor calibration bundle

Customizable solutions to suit your needs

The only safety-first full AI data tool suite for annotation, calibration & validation.

If you would like to be a guest on the show contact: [email protected]

Next Episode

Transforming the In-Vehicle Electronic Experience w/ Mike Kenhard

The automotive industry is expected to face challenges in meeting the same aggressive launch program processes and technological leaps as the consumer space. This shift in consumer demand for fast, iterative development will impact the automotive industry as people become accustomed to rapid technological advancements. This could affect companies' ability to release new products every three years.

In the future, the vehicle experience will be viewed as a mobility experience, extending personal preferences such as infotainment and navigation. This will transform into an entertainment, business, and communications space, with autonomous vehicles driving this shift. The future of vehicles will focus on these purposes, with interior electronics significantly maximizing space. Autonomous vehicles will open up endless possibilities, and electrification will play a significant role. The future of vehicles will offer a space for socializing, chatting, and eating while charging, transforming how we interact with the road.

Historically, vehicle purchases were based on engine size. However, with electrification, the focus is now on the in-vehicle experience, with luxury solutions providing an exhilarating experience. Consumers are making buying choices based on the overall vehicle experience, with significant increases in screens, display sizes, and functionalities available today.

In this episode, Stephan Tarnutzer sits down with Mike Kenhard, CTO and VP of Engineering for Alps Alpine to discuss topics surrounding consumer electronics in mobility, the way software changes our view of mobility, AI use today and key mobility technology markets.

Previously Mike has held roles as General Manager of XL Fleet (a commercial vehicle electrification company), and significant roles in leading engineering consultancies including President of IAV North America and as Engineering Director for AVL. Mike has also spent time with DENSO in both the US and Europe and with Ford of Europe.

Alps Alpine conducts business across three segments: Components, Sensors and Communication, and Modules and Systems. Our products and services tend to the needs of customers in many different sectors, including automotive, consumer electronics, mobile devices and gaming markets. We also look to break ground and expand our horizons in new application domains, such as industrial equipment and the Internet of Things.

https://www.alpsalpine.com/e/

If you would like to be a guest on the show contact: [email protected]

AVL's Reimagine Mobility Podcast - Incremental Innovation, Drives Market Adoption w/ Alan Berger

Transcript

00:00:03.708

Welcome to our reimagined podcast series Reimagine Mobility here with Alan Berger. Thank you all for joining us. You have a tremendous history and all sorts of different industries and technologies, and now you've moved into a consulting role with a consulting company, maybe to start out with before we kind of talk about how mobility in your main industry that you're currently consulting in and where we also coming from and how you reimagine with your clients the mobi