#333 - The Secret to RTINGS.com's SEO Success
03/25/24 • 48 min
RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.
So how exactly did they pull this off?
In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/
RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.
So how exactly did they pull this off?
In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
____________________________________________
A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
____________________________________________
Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/
Previous Episode
#332 - 4 PROVEN Steps To Beat Google Updates
Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important.
It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.
So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/
Next Episode
#334 - March Core Update Analysis with Lily Ray
As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.
To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥
She hares a ton of interesting insights about SEO on social media, including a lot of original research.
In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:
👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days
We also take a look at specific examples - and they often break the rules - so don’t miss out on this one.
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Host: Gael Breton
Guest: Lily Ray
Full show notes:
https://www.authorityhacker.com/334-march-core-update-analysis-lily-ray/
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A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
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