Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing?

11/18/19 • 22 min

In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

You need to understand your purpose
Start with the end in mind
Similar to a Jury Trial - What are the Elements?

Think About Various Questions [3:05]

What type of law do you practice?
What services do you offer to clients?
Who is your ideal client?
What are you trying to achieve?

Example of Sample Goals Might Want to Achieve [5:15]

Revenue goals
Number of new clients
Breakdown goals into segments
What activities needed to achieve goals?
Success is the sum of small efforts

Set SMART Goals [11:30]

Specific
Measurable
Attainable
Relevant
Time Bound

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

Do not be worried about perfection
Take action toward reaching goals
Similar to exercise - nothing happens overnight

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Martindale Digital Website - http://www.martdig.com/podcasthomeMartindale Digital on Facebook - http://fb.martdig.com/podcasthomeAMP Website - http://www.martdig.com/ampsiteAttorney Marketing Facebook Group - http://fb.martdig.com/attorneygroupRichard Martindale on LinkedIn - http://li.martdig.com/richardTwitter - http://twit.martdig.com/podcasthome

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

You need to understand your purpose
Start with the end in mind
Similar to a Jury Trial - What are the Elements?

Think About Various Questions [3:05]

What type of law do you practice?
What services do you offer to clients?
Who is your ideal client?
What are you trying to achieve?

Example of Sample Goals Might Want to Achieve [5:15]

Revenue goals
Number of new clients
Breakdown goals into segments
What activities needed to achieve goals?
Success is the sum of small efforts

Set SMART Goals [11:30]

Specific
Measurable
Attainable
Relevant
Time Bound

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

Do not be worried about perfection
Take action toward reaching goals
Similar to exercise - nothing happens overnight

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Previous Episode

Episode 010 - How to Create a Successful Online Legal Marketing System (Part 2)

In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.

During this episode, you’ll discover:

Why Richard Focuses on Legal Marketing Optimization [1:05]

Legal Marketing is not about having a new website
Must have all assets working together
Integrate “offline” strategies like networking into your marketing system

Summary of 3 Phases to Online Legal Marketing [3:58]

Phase 1 - Creating Framework and Systems for Marketing Automation
Phase 2 - Getting Traffic to Legal Marketing System
Phase 3 - Converting Traffic and Leads Into Clients

Summary of First 4 Elements of Legal Marketing System [4:48]

Element 1 - Clear Goals and Objectives
Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
Element 3 - Capturing Leads and Automating Follow Up
Element 4 - Developing and Nurturing Leads

Element 5 - Converting Leads Into Clients [6:20]

Need process to direct leads through your system
Must have a clear path and give leads direction on what to do
Don’t be pushy or “salesy” like a car salesman
Use “pull” marketing to build relationship and trust
Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions

Element 6 - Overdeliver After Client Hires You [8:42]