Attorney Marketing Profits

In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.

During this episode, you’ll discover:

Why Richard Focuses on Legal Marketing Optimization [1:05]

• Legal Marketing is not about having a new website
• Must have all assets working together
• Integrate “offline” strategies like networking into your marketing system

Summary of 3 Phases to Online Legal Marketing [3:58]

• Phase 1 - Creating Framework and Systems for Marketing Automation
• Phase 2 - Getting Traffic to Legal Marketing System
• Phase 3 - Converting Traffic and Leads Into Clients

Summary of First 4 Elements of Legal Marketing System [4:48]

• Element 1 - Clear Goals and Objectives
• Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
• Element 3 - Capturing Leads and Automating Follow Up
• Element 4 - Developing and Nurturing Leads

Element 5 - Converting Leads Into Clients [6:20]

• Need process to direct leads through your system
• Must have a clear path and give leads direction on what to do
• Don’t be pushy or “salesy” like a car salesman
• Use “pull” marketing to build relationship and trust
• Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions

Element 6 - Overdeliver After Client Hires You [8:42]

• Don’t get complacent after hire
• Make great first impression
• Provide information and value using systems
• Make onboarding process easy and smooth
• Anticipate client’s questions and answer them

Element 7 - Give Clients the “WOW Factor” [10:44]

• Customer Service is Key
• Make client experience unbelievable
• Remember the big picture of how this will help in the future
• How are you communicating?
• Provide small gifts or rewards for working with you
• Keep in mind the office experience if hosting meetings

Element 8 - Create Raving Fans [13:21]

• Leverage great experience to obtain future clients
• Systems to capture testimonials and reviews
• Don’t forget to ask for referrals
• Use testimonials and reviews in marketing
• Marketing will snowball and grow over time

Summary of All 8 Elements in Legal Marketing Optimization [17:49]

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

• Martindale Digital Website - http://www.martdig.com/podcasthome
• Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
• AMP Website - http://www.martdig.com/ampsite
• Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
• Richard Martindale on LinkedIn - http://li.martdig.com/richard
• Twitter - http://twit.martdig.com/podcasthome

In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

• You need to understand your purpose
• Start with the end in mind
• Similar to a Jury Trial - What are the Elements?
  

Think About Various Questions [3:05]

• What type of law do you practice?
• What services do you offer to clients?
• Who is your ideal client?
• What are you trying to achieve?
  

Example of Sample Goals Might Want to Achieve [5:15]

• Revenue goals
• Number of new clients
• Breakdown goals into segments
• What activities needed to achieve goals?
• Success is the sum of small efforts
  

Set SMART Goals [11:30]

• Specific
• Measurable
• Attainable
• Relevant
• Time Bound
  

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

• Do not be worried about perfection
• Take action toward reaching goals
• Similar to exercise - nothing happens overnight
  

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Martindale Digital Website - http://www.martdig.com/podcasthomeMartindale Digital on Facebook - http://fb.martdig.com/podcasthomeAMP Website - http://www.martdig.com/ampsiteAttorney Marketing Facebook Group - http://fb.martdig.com/attorneygroupRichard Martindale on LinkedIn - http://li.martdig.com/richardTwitter - http://twit.martdig.com/podcasthome

In this episode of the Attorney Marketing Profits podcast, host Richard Martindale simply feels the need to apologize to his audience. Listen in to understand why he's sorry and what he has in store for the future. Thanks for listening!

References from this Episode:

Martindale Digital Facebook Page - Like and Follow this Page for Live Video Broadcasts and Recommendations.

Richard Martindale LinkedIn Page - Connect with Richard Here for More Resources.

In this episode, Richard discusses the framework for an effective marketing system so you can achieve the goals you have set for your law firm and practice. There are eight key elements that go into an efficient and successful marketing system. Richard shares four of those elements with us today, so be sure to tune into the next episode to hear about the final four.

Before Richard outlines the eight key elements for a successful marketing system, we first learn about the three phases of marketing a law firm online. These involve the systems and processes needed to capture leads and eventually convert them into paying clients.

01:26 – There are three phases of marketing your law firm online.
o Phase One: Having the systems in place to automatically capture leads and then nurture and develop your leads.
o Phase Two: Creating traffic that comes to your marketing system.
o Phase Three: Converting potential clients into actual, paying clients.

04:50 – The First Key Element of a successful marketing system: Setting clear goals and objectives for your law firm.
o Specific, measurable, achievable, relevant, and time-bound (SMART) goals.

06:42 – The Second Key Element of a successful marketing system: Having an irresistible offer.
o Competitive advantage and separating your law firm from your competition.
o Giving overwhelming value to clients before they even hire you through an irresistible offer.

09:25 – The Third Key Element of a successful marketing system: Having a way to capture leads – such as email, phone number, or Facebook information - from the traffic and leads who come to your marketing system.

10:21 – The Fourth Key Element of a successful marketing system: Developing and nurturing interested leads and moving them towards becoming a paying client.
o Sending regular messages out to leads and developing a relationship with those leads.
o Driving those leads towards a specified action that you choose so you can turn those leads into paying clients.

Website – www.AttorneyMarketingProfits.com

Facebook – www.Facebook.com/AttorneyMarketingProfits

Facebook Group -- https://www.facebook.com/groups/281501032483552

Twitter – www.Twitter.com/AttnyMarketing

January is always a great time to set goals in your business or law firm. In this episode, Richard isn’t going to walk you through how to set “SMART Goals” because you can do that on your own. Instead, Richard shares his insight into goals he has set in his businesses for this year and gives you some ideas to think about when setting your goals for 2019.
Richard loves to attend conferences to assure he is continually improving his marketing business by learning from others. He attended a conference last week and had the pleasure of hearing from Brandon Steiner, a leader in the sports memorabilia world. Though his industry is quite different from law or marketing, Richard learned a lot from Brandon’s talk and shares those lessons with us.

01:17 – Setting goals for the new year in business.

o Why Richard likes setting goals at the beginning of the year.
o An example of a goal that Richard has set for his law firm.
o An example of a goal that Richard has set for his marketing business.
o Upcoming activities in Richard’s marketing business.

04:38 – What are the goals that you have set for yourself and your business this year?

o An analogy that compares setting goals to sailing and demonstrating why goals give you a direction and purpose in your business.

06:11 – Meeting Brandon Steiner last week at a conference and what Richard learned.

o When you’re in business, don’t sell. Instead, focus on serving others.
o Always be moving your business forward in a consistent and efficient manner.
o Richard’s goal of publishing a new podcast episode every Monday and being there to answer questions from his listeners.
o Commit to learning every day, especially from what other leaders in industry or competing law firms are doing.

14:10 – A summary of today’s key points.

Website – www.AttorneyMarketingProfits.com

Facebook – www.Facebook.com/AttorneyMarketingProfits

Facebook Group -- https://www.facebook.com/groups/281501032483552

Twitter – www.Twitter.com/AttnyMarketing