S4E1 - Language capability and UK SME export success

05/10/21 • 18 min

Dr Geoff Parkes discusses new research by Aston Business School that proves how SMEs embracing language capabilities are 30% more successful at exporting. Rob Mannion, founder of e-commerce platform B2B.Store, says his business is now reaping benefits of languages investment, starting with its first overseas client in Mexico.

Previous Episode

S3E8 - Hogarths Hotels

Helena Hogarth, owner of Hogarths Hotels, plans to bounce back from a 90% downturn during COVID-19 by switching from large corporate events to smaller weddings, staycations and spa offerings. Dr Rob Thomas, a teaching fellow in Marketing and Strategy at Aston, has been helping the group to rebrand and identify new target markets. The pandemic has devastated many businesses, but Dr Thomas says: “It’s a wonderful chance to revitalise who you are.”

Next Episode

S4E2 - The challenges women face as ‘later life’ entrepreneurs

Dr Isabella Moore, the chair of Comtec Translations who became an entrepreneur again aged 60, discusses the greater disadvantages that women in 'later life' face when it comes to setting up their own business. Businesswoman Merle Palmer also explains how she overcame a lack of confidence to launch her own company after redundancy.