Personal Brand: Standing Out with One Word by Rich Keller

12/21/22 • 47 min

Having spent over 25 years helping organizations from Godiva, Oreo, and Kraft Foods shape stronger brand strategies, Rich Keller developed a personal branding program to help you personally and professionally. Rich’s program is predicated on in-depth personal evaluation through a series of questions, which reveal your one-word personal brand. This one-word brand will help you Stand-out, Conquer Obstacles, and Reach Excellence!

Previous Episode

How You Can Negotiate Smarter & More Successfully by Mark Raffan

When heading into a negotiation it’s important to understand the differences between what you want to happen, and what you need to happen. Today’s Ask an Expert guest explains that it’s just as important that we understand that for the other party which requires you to be deliberate with your research while also making sure to ask open ended questions.
Mark Raffan is the founder of Negotiations Ninja, a firm that helps businesses develop stronger skills in this area, and he’s also the host of the #1 negotiating podcast by the same name. In this episode he gives insightful pointers on improving your approach, execution and most importantly, your success when negotiating.

Next Episode

How You Can Focus on Less & Get More by Erik Qualman & Joshua Carlsen

After talking to many incredibly successful business people over the years one theme starting coming up over and over for today’s Ask an Expert guest Erik Qualman. Erik, author of the wildly successful book Socialnomics, shares that successful leaders said that the most important attribute of their success is focus, but that it’s also their most challenging aspect.
Erik realized that was something that he struggled with too, and so he went all-in on understanding how to improve it. Fast forward to today, and he’s just authored a new book titled “The Focus Project”. In today’s episode, he chronicles his own journey towards saying “No” more often so he can really focus on what’s most important. He also shares the value and power of storytelling and explains how you can monitor and improve your personal brand by understanding the difference between your digital footprint vs your digital shadow.