How a Recession Spawned a Successful Start-Up by Richard Davis

06/16/22 • 29 min

After navigating the last recession, today’s Ask an Expert guest Richard Davis, President of a full-service agency, concentrated his efforts on developing a crowdsourcing platform to connect talented writers across the world with companies in need of a slogan. Richard also explains why businesses need to make sure they continue to be aggressive with their marketing, and which channel they should look at right now.

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The Secret to How I Helped Scale Starbucks by Howard Behar

Howard Behar, former President and Boardmember of Starbucks, joined the company when there were just 28 stores, and by the time retired there were over 15,000. Howard shares the most important thing for their quick growth. Quick hint, it’s not about the coffee (which just happens to be the title of a popular book he wrote, and it’s something that you should be focused on with your business today.

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Ripping Up the PR/Marketing Playbook by Samuel Monnie

Samuel Monnie is an acclaimed speaker, author, and consultant focused on Marketing Transformation, and also co-hosts the “Across the Pond: Marketing Transformed” podcast. Today he talks about business responsibilities in the current societal climate focused on racial inequalities. He highlights some companies that have historically been focused on equality, talks about how customers are demanding change from their brands, and explains the importance of being proactive vs. reactive.