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Producer: Eduard Lazar / Anthr

Business anthropology is an important subfield of anthropology. Business anthropology professors at Wayne State University define business anthropology as applying anthropological theories and practices to the needs of private sector organisations, especially industrial firms. Current research initiatives in the field tend to be concentrated in (1) marketing and consumer behaviour, (2) organisational theory and culture, and (3) international business, especially international marketing, intercultural management, and intercultural communication. In short, business anthropology is a practice-ori
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04/14/20 • 38 min

Our guest for this episode is Paul Yewman, PostTag Group CEO.

We will discuss about how PostTag makes a difference in enabling people to be more performant, carriers do more with the same and unlock additional revenue for drivers, carriers, restaurants and aggregators!

Paul Yewman quick quote:

"So what is PostTag? Simplistically put, PostTag gets drivers to the right front door first time, every time. That's what we do and how we do that is by a combination of address verification. You'll be amazed at how many people can't put their correct address in and then using that to give it actual pinpoint location.

If we had several hours I could table the reasons why this is such an issue, Mainly it is because people do not use their correct address, you'll be amazed that amount of people that use vanity addresses or can't spell say they live in Richmond when they live don't live in Richmond, etc. Also, the fact that when you put an address into your computer at home, if you put it incorrectly, every time you use that, the autocomplete will use it.

Considering the UK as a whole, on average 45 % of all addresses are more than 50 meters away from where your satellite navigation systems place the pin. The challenge is that when the system was built, the postcode system was designed for postmen, yes postmen!

The postman doesn't usually look at the address as he knows by the name who lives at that address and if you drill to the postcode, it doesn't really fit today's marketplaces needs! Looking at the UK as a whole with apparently 4.7 million people working in the gig economy, you can split that down into who does the carrier work for, enable them to become more efficient and enable them to earn more money.

We do that by the fact they don't have to waste time looking for an address, about 45% of UK addresses can be broken down by putting a time penalty against it.

Around 22 % of those are between 30 and 80 meters away from where they say therefore that's a 90 second added time penalty: 19 % are between 80 and 150 which is a three minute time penalty and once you go above 150 meters is 8 minutes or more.

We can enable carrier drivers to make up an additional £88 GBP extra per week and we do that by the accuracy we provide to do an average two extra deliveries per shift so there's an n-fold benefit - 1): drivers make more money - 2): restaurants making more because they can deliver more product and the aggregators make more because they make more doing more with the same fleet and being customer-centric."

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"Find your North Star" and follow it !

In the last episode of this miniseries, Kim shares the philosophy and methods she distilled over the years that lead to her consultancy practice: Create sustainable growth, "know where you going and if you are succeeding !"

The main pillars are :

  • Clarity - be clear about your intentions, clarity of purpose and why you doing what you doing. What is the problem you want to solve?
  • Scale - Plan and build something for long term and can scale, iteratively.
  • Growth - Iterate continuously whilst holding on to your "North Star"


"03:17 if your goal is growth, you can't build something that's gonna work for the next six months ! Now there are millions hundreds of consultants over this world who will gladly build you something that will work for the next six months and be more than happy to come back in another six months and help you again but if you want to really want to grow and you want to grow quickly, you don't want to keep going back to the well !

You have to plan 03:36 and build things at scale for the next three years and that doesn't mean you have to build it right now, but you have to build something that you can 03:47 iterate on and that foundation will 03:49 be there for you for the next three years ! If you do those two things 03:51 then you will have sustained growth and so that's where the name of the company comes from and that's and that is the methodology that we work under and we apply when we're working with clients !"

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In the 3rd part of Kimberly Reuter mini series , Kim shares her passion about empowering rural communities through technology and a "Think Big" mindset, omnipresent on the West Coast and in start-ups communities.

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In her characteristic style , Kim takes us through "What it takes to have a successful technology shakedown and move at the speed of AMAZON". Discipline, absolute customer focus, and measure every single step of the package/parcel , the only physical... --- Send in a voice message:
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The making and evolution of AMAZON GLOBAL from TIMEX (not the watches) by Kimberly Reuter of --- Send in a voice message:
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The storage service for the Uber generation, putting customers at the hart of your business ! --- Send in a voice message:
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How many episodes does ANTHROPOLOGISTICS have?

ANTHROPOLOGISTICS currently has 6 episodes available.

What topics does ANTHROPOLOGISTICS cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on ANTHROPOLOGISTICS?

The episode title 'Addressing the Final Mile !' is the most popular.

What is the average episode length on ANTHROPOLOGISTICS?

The average episode length on ANTHROPOLOGISTICS is 24 minutes.

How often are episodes of ANTHROPOLOGISTICS released?

Episodes of ANTHROPOLOGISTICS are typically released every 7 days, 15 hours.

When was the first episode of ANTHROPOLOGISTICS?

The first episode of ANTHROPOLOGISTICS was released on Jan 31, 2020.

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