Qingyan Ma on Anthro to UX with Matt Artz

09/21/21 • 54 min

In this episode of the Anthro to UX podcast, Qingyan Ma speaks with Matt Artz about her UX journey, medical anthropology, and how design research contributes to product development in healthcare. Qingyan earned a PhD in Medical Anthropology from Temple University and works as a Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center. About Qingyan Ma Qingyan Ma is a medical anthropologist and Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center. She received a PhD in medical anthropology from Temple University. Her dissertation research is on the transformation of rural public health in Southwest China’s Yunnan Province with a focus on reproductive risk among ethnic minority women. She also received an MA in medical anthropology from Sun Yat-sen University, for which she conducted field research in Guangdong Provincial Hospital of TCM to explore the sociocultural construction of TCM in 2005. At Memorial Sloan Kettering Cancer Center Qingyan's research contributes to the development of digital products for clinicians. Previous to her design research lead role, she was a user experience specialist and user experience researcher at Memorial Sloan. Recommended Links

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Jay Hasbrouck on Anthro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Jay Hasbrouck speaks with Matt Artz about his UX journey, visual anthropology, and how ethnographic thinking can contribute to strategy and new product development. Jay earned a PhD in Social Anthropology from the University of Southern California, works as a Pathfinder for Facebook, and is the author of Ethnographic Thinking: From Method to Mindset. About Jay Hasbrouck Jay Hasbrouck has over 15 years of experience working as an anthropologist in industry settings, including both in-house roles and consulting. He currently works as a Pathfinder on the New Product Experimentation team at Facebook. Previously Jay was a partner at Ethnoworks, the founder of Filament Insights & Innovation, a senior human factors specialist at IDEO, and a research scientist at Intel. Jay is also the author of Ethnographic Thinking: From Method to Mindset. About Ethnographic Thinking: From Method to Mindset Ethnographic Thinking: From Method to Mindset argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real-world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Recommended Links

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Charley Scull on Anthro to UX Podcast with Matt Artz

In this episode of the Anthro to UX podcast, Charley Scull speaks with Matt Artz about his UX journey, visual anthropology, and the value of networking and collegiality in business. Charley earned a PhD in Cultural Anthropology from the University of Southern California and works as a Pathfinder for the VR Hardware team at Facebook. About Charley Scull Charley Scull has worked in the consumer insights and innovation spaces since 2005. His work has spanned a range of industries and focal lengths: from the granularity of package design and communication programs to local issues about audience engagement for a botanical garden to system-focused questions in healthcare spaces, global seafood supply chains, and the future of mobility. Charley was trained as a visual anthropologist and that visual sensibility, as well as a cultural framework of analysis, and a continued practice of using video in his work, remain core strengths of his approach. In addition to extensive domestic work, he has also worked in Asia, Latin America, and the EU. Charley is a Pathfinder for the VR Hardware team at Facebook and was previously a partner at Filament Insight & Innovation, and a partner at the Practica Group. He holds an MA in visual anthropology and a PhD in cultural anthropology from USC. Recommended Links