Jay Hasbrouck on Anthro to UX with Matt Artz

09/06/21 • 53 min

In this episode of the Anthro to UX podcast, Jay Hasbrouck speaks with Matt Artz about his UX journey, visual anthropology, and how ethnographic thinking can contribute to strategy and new product development. Jay earned a PhD in Social Anthropology from the University of Southern California, works as a Pathfinder for Facebook, and is the author of Ethnographic Thinking: From Method to Mindset. About Jay Hasbrouck Jay Hasbrouck has over 15 years of experience working as an anthropologist in industry settings, including both in-house roles and consulting. He currently works as a Pathfinder on the New Product Experimentation team at Facebook. Previously Jay was a partner at Ethnoworks, the founder of Filament Insights & Innovation, a senior human factors specialist at IDEO, and a research scientist at Intel. Jay is also the author of Ethnographic Thinking: From Method to Mindset. About Ethnographic Thinking: From Method to Mindset Ethnographic Thinking: From Method to Mindset argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real-world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Recommended Links

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Ana Pitchon on Antro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Ana Pitchon speaks with Matt Artz about her UX journey, ecological anthropology, and how UX research can contribute to policy and strategy. Ana earned a PhD in Anthropology from the University of Georgia, works as a Senior Experience Researcher for Facebook, and previously worked in the commercial fisheries sector and higher education. About Ana Pitchon Ana Pitchon is a trained cultural anthropologist currently working in a technology business integrity role. Her research in this space focuses on identifying strategic opportunities through understanding and articulating relationships through systems thinking. Her research is international in scope to inform product, policy, and strategy. She is committed to a qualitative design approach to finding solutions to complex problems, and she is a highly skilled ethnographer and cultural strategist with expertise in diverse data collection methods and analysis. Her work as an applied anthropologist in academia was focused on the commercial fisheries sector, working on sustainable food systems and communities, social resilience, aquaculture, and marine and coastal policy. Recommended Links

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Qingyan Ma on Anthro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Qingyan Ma speaks with Matt Artz about her UX journey, medical anthropology, and how design research contributes to product development in healthcare. Qingyan earned a PhD in Medical Anthropology from Temple University and works as a Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center. About Qingyan Ma Qingyan Ma is a medical anthropologist and Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center. She received a PhD in medical anthropology from Temple University. Her dissertation research is on the transformation of rural public health in Southwest China’s Yunnan Province with a focus on reproductive risk among ethnic minority women. She also received an MA in medical anthropology from Sun Yat-sen University, for which she conducted field research in Guangdong Provincial Hospital of TCM to explore the sociocultural construction of TCM in 2005. At Memorial Sloan Kettering Cancer Center Qingyan's research contributes to the development of digital products for clinicians. Previous to her design research lead role, she was a user experience specialist and user experience researcher at Memorial Sloan. Recommended Links