
What a Business Development Executive Does - Amplify S4E1
11/17/23 • 49 min
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.
In this season of Amplify, we’re exploring the role of business development executives in accounting firms. To kick things off, Danielle Reynolds, business development manager at Whitley Penn, shares her personal story from health promotion to becoming a key figure in business development.
Be sure to listen in to hear how this business development chameleon is evolving with the needs of her firm.
For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.
In this season of Amplify, we’re exploring the role of business development executives in accounting firms. To kick things off, Danielle Reynolds, business development manager at Whitley Penn, shares her personal story from health promotion to becoming a key figure in business development.
Be sure to listen in to hear how this business development chameleon is evolving with the needs of her firm.
For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/
Previous Episode

The Power of Showing People They Matter in Accounting Firms with Heather Esposito, Director Learning, Development and Colleague Engagement at BPM - Amplify S3E6
In the latest season of the Amplify podcast - powered by AAM, we’re diving deep into the various industry trends in accounting firm growth.
In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with Heather Esposito, Director Learning, Development and Colleague Engagement at BPM. Their discussion centers on the power of showing people they matter in accounting firms.
Listen in. This is a must-not-miss episode!
About Our Guest
Heather Esposito
Director Learning, Development and Colleague Engagement, BPM
Heather Esposito is a Director of Learning, Development, and Colleague Engagement at BPM, working remotely. She has twenty-five years of experience in the industry and leads the Learning and Development program for BPM. Heather has worked as a coach with a variety of leaders, seeking to provide transformative change and accelerating their leadership effectiveness. Her approach centers around deep self-exploration to gain insights and self-awareness for leaders, moving them forward in their growth and development.
For the last six years, Heather has focused much of her work around the neuroscience of quality conversations, growth mindset, psychological safety, and building a culture of coaching. She backs this up with over 2500 hours of coaching experience with the International Coaching Federation (ICF).
Heather holds several degrees, including a Bachelor’s degree in Accounting, a Bachelor’s degree in Business Administration, a Masters in Special Education, and a Masters in Human Resource and Leadership Development.
Heather lives in New Orleans with her husband and three children, and enjoys sipping on iced coffee while relaxing with a good book, listening to podcasts, or being creative.
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
Next Episode

Compensating a Business Developer – Amplify S4E2
How do you compensate a business development professional, striking the right balance between base salary and commission? Understanding your goals is the first step.
In this season of Amplify we’re diving deep into the role of business developers. And, in this episode, we’re turning to Ty Hendrickson, the leader of sales training and business development coaching at Inovautus Consulting, to talk about how you compensate these professionals.
Compensating a business development executive is quite nuanced and it’s not a one-size-fits-all model. Listen in for insights about what your model might look like as you create a win-win scenario for sustainable growth.
For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/
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