Amplify
Association for Accounting Marketing
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Top 10 Amplify Episodes
Goodpods has curated a list of the 10 best Amplify episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Amplify for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Amplify episode by adding your comments to the episode page.
11/17/23 • 49 min
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.
In this season of Amplify, we’re exploring the role of business development executives in accounting firms. To kick things off, Danielle Reynolds, business development manager at Whitley Penn, shares her personal story from health promotion to becoming a key figure in business development.
Be sure to listen in to hear how this business development chameleon is evolving with the needs of her firm.
For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/
11/17/23 • 39 min
The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.
This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&L Gates, who delve into the world of business development from within their respective industries.
Listen in to hear how effective business development hinges on a combination of expertise, interpersonal skills and a genuine commitment to understanding and solving clients' needs.
For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/
04/07/23 • 21 min
We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Katie Tolin, President of CPA Growth Guides to discuss the importance of making client experience a key focus in strategic planning.
Tune in as Angie and Katie dive into the role of Client Experience in Strategic planning for accounting firms.
About Our Guest
Katie Tolin founded CPA Growth Guides after a decades-long in-house marketing career that saw her named Accounting Marketer of the Year, one of the Top 100 Most Influential People in Public Accounting and one of the Most
Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame, is a former president of the Association for Accounting Marketing and is a contributing author to "Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs." Throughout her career working with local, regional, and national professional services firms, she has developed highly successful programs notable for innovation, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing, business development, product management/innovation and client experience. In addition, she runs mastermind groups focused on firm growth through her other company, Rally Rounds, and teaches business development leadership through Power Up Professionals.
About Your Host
Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.
Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.
04/10/17 • 18 min
In this episode, Ian McManis, Marketing Specialist with Barnes Dennis, discusses new innovations in sale collaboration with Chuck Ludmer, Chief Marketing Officer at Cohn Reznick.
07/16/18 • 26 min
In this Episode, Katie Tolin, Chief Growth Guide at CPA Growth Guides, interviews Danny Estrada, Founder of E Squared. They discuss CRM's and what information business developers need from their CMR's to be successful.
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10/11/21 • 30 min
In this episode of AAMplify, interviewer Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors discusses the AAM Marketing Budget Benchmark Study with guests Lee Frederiksen, Ph.D., Managing Partner, Hinge, Becca Johns, Director of Practice Growth with Rea & Associates, and Korby Boswell, Senior Marketing & Growth Specialist, Adams Brown.
We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Allan Koltin, CEO of Koltin Consulting, to discuss how mergers, acquisitions and private equity should be considered in the strategic planning of accounting firms.
Allan's expertise and extensive experience are well known across the accounting industry. He helps firms with numerous services ranging from strategic planning to mergers and acquisitions. He has even been referred to as the Master Jedi in CPA firm consulting.
Tune in as Angie and Allan dive into the changes in the industry and what we should be considered as accounting firms plan for the future.
About Our Guest
Highly sought for his ability to engage and inspire audiences, Allan Koltin enjoys delivering keynote addresses at conferences throughout the professional services industry. His passion is facilitating retreats and providing coaching for firm leadership and partners. His specialties include strategy, governance, profitability, compensation, growth, human capital, succession, and mergers and acquisitions.
For twenty-one consecutive years, Allan has been named by Accounting Today as one of the Top 100 Most Influential People in the accounting profession. For the past five years, he was recognized as one of the “10 Most Influential” in the profession and in 2021 he was ranked #5. Koltin was also voted one of the 10 Most Recommended Consultants for the nineteenth straight year in the “Annual Survey of Firms” conducted by INSIDE Public Accounting. For the past eight years, Allan has also been named by CPA Practice Advisor as one of the Top 25 Thought Leaders in the profession. In 2016 CPA Practice Advisor inducted Allan into the Accounting Hall of Fame. He was also one of the first to be inducted into the Accounting Marketing Hall of Fame by the Association for Accounting Marketing (AAM). He has also been a recipient of the NACVA Instructor of the Year Award and winner of the Journal of Accountancy Literacy Award. Previously he was recognized by the Illinois CPA Society with the Distinguished Service Award for outstanding service and commitment to the profession.
A nationally recognized speaker and industry analyst, he has appeared on the CNN, WGN and Fox Television networks and has been quoted frequently in such media as the Wall Street Journal, New York Times, Washington Post, Chicago Tribune, Los Angeles Times, USA Today and New York Post, as well as Bloomberg News, BBC World Service, Business Week, Forbes and Reuters. He has also spoken nationally and internationally at hundreds of conferences including those held by the AICPA, international CPA associations and state CPA societies.
Previously, Allan was the President and CEO of PDI, Global, Inc. which was the largest publisher of marketing materials for professional services firms. Allan originally sold PDI Global to H&R Block in 1998, buying it back in 2008, and then selling it again to Thomson Reuters in 2011. Prior to that, Allan was a Partner in the Chicago-based accounting and consulting firm of FERS, where he served as the leader of the Investment Banking Group, as well as the Law Firm Consulting Group. At age 27, Allan had the distinction of being named the youngest partner in the history of the firm and was also a member of the firm’s Executive Committee. FERS was acquired by H&R Block in 1998.
He is a founding member of The Advisory Board, a think tank for the accounting profession. For 20 years The Advisory Board has hosted the Winning Is Everything Conference. Allan has served on various advisory boards, including SS&G, Outsource Partners International (OPI), the Association for Accounting Marketing (AAM), the National Association of Certified Valuation Analysts (NACVA), H&R Block (HRB Business Services) and ComplyGlobal.
Koltin is the author-editor of three books for professional services firms: CPA Firm Merger Strategies That Work, CPAs That Sell and the AICPA’s Marketing a Consulting Niche. He serves or has served on the editorial advisory boards of CPA Practice Management Forum, the Journal of Accountancy, Accounting Today, Public Accounting Report and Law Firm Management.
Allan attended both the University of Wisconsin – Madison and the University of Wisconsin – Milwaukee and received degrees in accounting and marketing. He lives in Chicago with his wife, Sharon, his three children, Jack, Brian and Julia, and his two dogs, Bucky and Cody. His hobbies include travel, chess, and all sports.
About Your Host
Welcome to episode 2 of this season of the Amplify - the podcast for accounting firm growth!
On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Mark Horstman, co-founder of Manager Tools, a management consulting and training company to discuss the topic of employee retention.
Mark is also the host of the Manager Tools Podcast. The #1 business podcast in the world with over 3 million downloads each month.
Tune in as Mike and Mark discuss this critical topic for so many accounting firms: employee retention.
About Our Guest
Mark Horstman
Co-founder, Manager Tools
Mark Horstman is Co-Founder of Manager Tools, a management consulting and training firm. He is also writer and co-host of the Executive Tools podcast, after having written and hosted the Manager Tools Podcast for 17 years. Manager Tools is the #1 business podcast in the world, with over 3 million downloads a month. He has personally trained over 50,000 managers in his career.
Mark is also the author of The Effective Manager, which has sold over 50,000 copies, and The Effective Hiring Manager. He is a graduate of the United States Military Academy at West Point. Following his service, he worked in Sales and Marketing at Procter and Gamble.
He lives in Pebble Beach, California.
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
10/27/23 • 25 min
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.
In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry.
Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode. About the Guests:
- Emily Ackerman, Director of Business Development at Lane Gorman Trubitt, LLC
- Kami Minor, Director of Marketing & Communications at Anglin Reichmann Armstrong, PC
- Ashton Adair, Marketing Manager at Whitley Penn
- Tyler Cuda, Digital Marketing Manager, Sassetti
- Jeshanah Fox, Marketing Director at Brown Schultz Sheridan & Fritz
- Anna Clyburn, Digital Marketing Specialist at Brown Edwards
- Jack Kolmansberger, CGO at Herbein + Company
- Josh Woods, Senior Marketing Manager at Lane Gorman Trubitt
- Amy Delaney, Director Of Marketing And Business Development at Kernutt Stokes
- Tenley Damrow, Director, Alliance Marketing Leader at RSM US LLP
- Becky Livingston, President and CEO at Penheel Marketing
- Chuck Summers, Director of Practice Growth at MCM CPAs & Advisors
- Marti Rison, Creative Marketing and Communications Manager at Mize CPAs
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
08/12/19 • 25 min
In this episode of AAMplify, interviewer Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting accounting industry and ways to ease culture shock from non-accounting firms.
This really is a great episode for both accounting firm marketers and accounting firm business developers that are going through or may be going through an acquisition of a non-accounting firm into their firm.
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FAQ
How many episodes does Amplify have?
Amplify currently has 76 episodes available.
What topics does Amplify cover?
The podcast is about Podcasts, Technology and Business.
What is the most popular episode on Amplify?
The episode title 'Evolving Roles as Marketers' is the most popular.
What is the average episode length on Amplify?
The average episode length on Amplify is 27 minutes.
How often are episodes of Amplify released?
Episodes of Amplify are typically released every 18 days, 19 hours.
When was the first episode of Amplify?
The first episode of Amplify was released on Jan 13, 2017.
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