Culture Shock – Non-Accounting Firm Acquisitions

08/12/19 • 25 min

In this episode of AAMplify, interviewer Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting accounting industry and ways to ease culture shock from non-accounting firms.

This really is a great episode for both accounting firm marketers and accounting firm business developers that are going through or may be going through an acquisition of a non-accounting firm into their firm.

Previous Episode

Advisory Services for Accounting Survival

In this episode of AAMplify, interviewer Katie Tolin of CPA Growth Guides interviews Nick Norton, Partner at Peterson Sullivan LLP. Katie and Nick talk about advisory services and survival in the accounting accounting industry.

This really is a great episode for both accounting firm marketers and accounting firm business developers interested in how to move forward in the accounting industry with advisory services.

Next Episode

2019 Accounting Marketing Budget Study

Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether your CPA firm's existing marketing strategy is effective - particularly when compared to the marketing efforts of firms that are similar to yours in size or location.

During this episode of AAMplify!, you will learn:

How high-growth accounting firms are spending their marketing dollars. * What low-growth accounting firms are spending their marketing budget on. * How your CPA firm's marketing budget spend might just be a direct reflection of your firm's growth rate.

To learn more about the 2019 Marketing Budget Study, download the executive summary here -- https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam&webcode=shopping&shopsearchcat=merchandise&productcat=resources&prd_key=03364e8b-3303-47b2-b281-990aa1901b62

To download the full report, visit this web page -- https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam&webcode=shopping&shopsearchcat=merchandise&productcat=resources&prd_key=916dc85d-f404-4621-8444-88208fe1e275

To learn more about the Association for Accounting Marketing, visit our website at https://www.accountingmarketing.org. You can also get free insight that will help you market your accounting firm, when you visit the association's blog here -- https://www.cpagrowthtrends.com.