Compensation Changes in Accounting Firms - Intersection of HR & Marketing with Andrea Sardone, PBMares - Amplify S01E01
10/04/22 • 44 min
Amplify - Season 1, Episode 1. Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.
About Our Guest
Andrea Sardone
Director of Marketing, PBMares LLP
Andrea has over 30 years in various aspects of marketing and communications. Her expertise is in Challenger Brands, digital marketing and creating teams to support it.
In Andrea’s role as Director of Marketing for PBMares LLP, she takes a lead in the firm’s growth strategy through the promotion of the brand and development of lead generating marketing initiatives for all business units, service lines and industry niches. Sardone also helps develop and implement best practices in marketing, business development support and segment development.
Prior to PBMares, Sardone was the Executive Director of Brand and Marketing for the Colonial Williamsburg Foundation. Prior to the Foundation, she was Chief Marketing Officer of the Raymond A. Mason School of Business for William & Mary after being the School’s Director of Marketing Communications. Additional experience includes serving as Marketing Director of Publications at the University of Pittsburgh for the Katz Graduate School of Business, as well as program manager and technical writer for other companies in Pennsylvania.
Sardone earned her bachelor’s in English and her master’s in Information Science from the University of Kentucky.
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
Amplify - Season 1, Episode 1. Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.
About Our Guest
Andrea Sardone
Director of Marketing, PBMares LLP
Andrea has over 30 years in various aspects of marketing and communications. Her expertise is in Challenger Brands, digital marketing and creating teams to support it.
In Andrea’s role as Director of Marketing for PBMares LLP, she takes a lead in the firm’s growth strategy through the promotion of the brand and development of lead generating marketing initiatives for all business units, service lines and industry niches. Sardone also helps develop and implement best practices in marketing, business development support and segment development.
Prior to PBMares, Sardone was the Executive Director of Brand and Marketing for the Colonial Williamsburg Foundation. Prior to the Foundation, she was Chief Marketing Officer of the Raymond A. Mason School of Business for William & Mary after being the School’s Director of Marketing Communications. Additional experience includes serving as Marketing Director of Publications at the University of Pittsburgh for the Katz Graduate School of Business, as well as program manager and technical writer for other companies in Pennsylvania.
Sardone earned her bachelor’s in English and her master’s in Information Science from the University of Kentucky.
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
Previous Episode
2022 AAM Compensation Survey & Report
In this episode of AAMplify!, interviewer Mike Jones, Managing Partner, Resound discuss the 2022 AAM Compensation Survey & Report with Dawn Wagenaar, Principal & Christine Nelson, Lead Communications Consultant, Ingenuity Marketing Group.
Next Episode
Employee Retention Data and Best Practices for Accounting Firms with Mark Horstman of Manager Tools - Amplify S01E02
Welcome to episode 2 of this season of the Amplify - the podcast for accounting firm growth!
On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Mark Horstman, co-founder of Manager Tools, a management consulting and training company to discuss the topic of employee retention.
Mark is also the host of the Manager Tools Podcast. The #1 business podcast in the world with over 3 million downloads each month.
Tune in as Mike and Mark discuss this critical topic for so many accounting firms: employee retention.
About Our Guest
Mark Horstman
Co-founder, Manager Tools
Mark Horstman is Co-Founder of Manager Tools, a management consulting and training firm. He is also writer and co-host of the Executive Tools podcast, after having written and hosted the Manager Tools Podcast for 17 years. Manager Tools is the #1 business podcast in the world, with over 3 million downloads a month. He has personally trained over 50,000 managers in his career.
Mark is also the author of The Effective Manager, which has sold over 50,000 copies, and The Effective Hiring Manager. He is a graduate of the United States Military Academy at West Point. Following his service, he worked in Sales and Marketing at Procter and Gamble.
He lives in Pebble Beach, California.
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
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