Cultured Meat, Design Thinking, and Incremental Change

03/11/20 • 42 min

Paul Shapiro of Better Meat Co. and Lynda Deakin of IDEO have the optimism and childlike wonder we need to change a harmful global food system. The key to that change lies in re-invigorating that wonder in big food leaders. Yep, it’s possible! This episode gives me hope that the future of food is coming sooner than we think.

Previous Episode

Food Innovation and Local Culture

Future food in APAC is going from blooming to booming. How did this happen so quickly, and how does the foodtech and alt protein movement look different country to country? How will it differ from the path food system development has seen in the US? Emil Fazira of Euromonitor International, and Josh Tetrick, founder of JUST, give us a glimpse of a could-be future.

Secondary sources: "Wayne Pacelle & Josh Tetrick: "Just Food" | Talks at Google" https://www.youtube.com/watch?v=KuDbVrR7Rl0

Next Episode

Kellogg's and Cultural Change in Future Food

We don't need to change minds, we just need to open them. How? ENGAGEMENT. Classic show not tell. For both the public and the corporate, this means building upon what we already know to empower action. This is what brought the Kellogg brothers so much success. They ACKNOWLEDGED a common experience and USED it to shift consumer behavior. We can do that now, too. The future of food is now!

Secondary Source: PBS News Hour https://www.pbs.org/video/the-kellogg-brothers-breakfast-and-wellness-pioneers-1542848870/