Episode 31 - Personal Branding With Lachlan Kirkwood
02/06/20 • 40 min
In today's episode, Chris is joined by Lachlan Kirkwood, someone who really understands personal branding. When it comes to the digital stage, we're all putting ourselves out there on display and how we come across and who we target are important factors in helping to build a community around us.
Lachlan is based in Australia, his accent gives it away, and he's spent the last few years working for agencies and clients, focusing on paid performance for campaigns. During that time, he started sharing his learnings and case studies in detail on his website. The content that started as just for him to keep a record of his career, ended up providing huge value to a lot of others.
From there, Lachlan's personal brand and community grew. Today, he's a freelancer, and his community and reputation, thanks to his personal brand, allows him to work with people through his network and thanks to his reputation.
One of the biggest takeaways from this episode was this. By giving value, and not expecting anything in return, you'll invariably start to attract people to your personal brand.
Thanks for listening.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
Find all the show notes at AllAboutDigitalMarketing.co.uk
In today's episode, Chris is joined by Lachlan Kirkwood, someone who really understands personal branding. When it comes to the digital stage, we're all putting ourselves out there on display and how we come across and who we target are important factors in helping to build a community around us.
Lachlan is based in Australia, his accent gives it away, and he's spent the last few years working for agencies and clients, focusing on paid performance for campaigns. During that time, he started sharing his learnings and case studies in detail on his website. The content that started as just for him to keep a record of his career, ended up providing huge value to a lot of others.
From there, Lachlan's personal brand and community grew. Today, he's a freelancer, and his community and reputation, thanks to his personal brand, allows him to work with people through his network and thanks to his reputation.
One of the biggest takeaways from this episode was this. By giving value, and not expecting anything in return, you'll invariably start to attract people to your personal brand.
Thanks for listening.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
Find all the show notes at AllAboutDigitalMarketing.co.uk
Previous Episode
Episode 30 - Good vs Bad Marketing: Circle of Influence vs Circle of Concern
Recently I was taking some time to re-read the 7 Habits of Highly Effective People, by Stephen Covey. Many years ago, I was lucky to be introduced and work with some of the great people from Franklin Covey, one of the world's largest and most successful training companies.
Whilst going through the habits, I came across the model for the Circle of Influence and the Circle of Concern. The principle on its own it's pretty simple. It comes down to focusing on the things you can influence vs the things you can't.
When I started to read this section again, I wondered how it would apply to marketing, and most importantly to good vs bad marketing. So I started to map it out.
You can find the graphics and all the show notes on our website.
We hope you are enjoying the show so far, 30 episodes already, doesn't time fly when you're having fun. Feel free to leave us a review or a comment to let us know your thoughts.
Many thanks for listening. Regards, Chris.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk
Next Episode
Episode 32 - Adding Humour To Your Marketing With Adam Hunt
In today's episode, we're talking with Adam Hunt, from White Label Comedy. Being funny isn't always easy. We all know that one guy who's really funny, or sometimes we think we're funny and everyone else just "doesn't get your sense of humour".
But for brands and businesses online, it can be very hard to be funny online and make a successful campaign out of it. Enter Adam and his hive mind of comedy geniuses.
We talk about how the hive-mind works, and how Adam has brought together a group of genuinely funny writers to help businesses and brands take advantage of the attention war that is social media.
Standing out online can often be a challenge, and hitting the right note by making somebody laugh can have a huge impact. Hope you enjoy the episode as much as we did. Enjoy!
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
Find all the show notes at AllAboutDigitalMarketing.co.uk
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