Episode 23 - Putting the Social Back into Social Media with Chris Bruno
11/28/19 • 8 min
Social networks used to be all about, well, social networking. Now, it's all about social "media". Social media has kind of taken the focus away from the connection side of things. And yet, being social on social media is exactly why it's the biggest opportunity for small businesses to grow.
You don't need to spend money to start having conversations or to engage in conversations on social media. That's free. The only thing it takes is time, effort and a little bit of a strategy to know what it is that you're actually going for.
Today, I'm talking all about putting social back into social media, as a small business, so you can get results online.
Hope you enjoy the episode. Please rate and review, and share with a friend in business to help boost their results on social media, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk
Social networks used to be all about, well, social networking. Now, it's all about social "media". Social media has kind of taken the focus away from the connection side of things. And yet, being social on social media is exactly why it's the biggest opportunity for small businesses to grow.
You don't need to spend money to start having conversations or to engage in conversations on social media. That's free. The only thing it takes is time, effort and a little bit of a strategy to know what it is that you're actually going for.
Today, I'm talking all about putting social back into social media, as a small business, so you can get results online.
Hope you enjoy the episode. Please rate and review, and share with a friend in business to help boost their results on social media, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk
Previous Episode
Episode 22 - The Secret to Successful Content with Gareth Alvarez
If you've been listening since Day 1 or have gone through the archive, you'll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he's deep in the trenches, using content to grow businesses. Both Social INK's projects, and our clients.
In this episode, we chat about what "content marketing" actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it's best to be polarising.
And yes, bad press IS really better than no press.
Hope you enjoy the episode. Please rate and review, and share this episode with a friend who's trying to grow THEIR business, too. Find all the show notes on www.AllAboutDigitalMarketing.co.uk
Next Episode
Episode 24 - Accelerating Your Small Business Growth with Adam King
It's always a pleasure to talk to Adam King and in this chat we're talking all about accelerating business growth. Not all marketing is made equal. Just because it "works" for someone else doesn't mean it will for you.
- Three key growth accelerators [02:27]
- Why we need a better word than 'funnel' [03:55]
- Every transaction is human to human [09:34]
- Simplicity + Focus = Growth [16:50]
- Why doing social media because you "should" is the worst approach [22:23]
- 3 things you need to know before you can grow [25:36]
- The four things you need in your strategy document [31:03]
- Marketing isn't a popularity contest [35:58]
So listen on to learn the foundational skills and tactics you need to thing about when it comes to your marketing strategy, so that no matter what you business is, where you are, or what you do - you see consistent growth. Consistently, and quickly.
Unfortunately, there's no magic button. But the right strategy will save you an enormous amount of time and money, and makes sure you aren't spending months (or years) swimming against the tide. (There's a somewhat nautical reference for you, Adam.)
Hope you enjoy the episode. Please rate and review, and share with a friend in business to help them accelerate their growth, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk
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