Episode 151 - Content Creation Strategy with Ashley J. Saunders
08/31/21 • 42 min
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.
We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.
When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.
It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.
Stay safe and enjoy the episode.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.
We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.
When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.
It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.
Stay safe and enjoy the episode.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Previous Episode
Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing
This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.
Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise.
Gareth Alvarez is the Creative Director at North Devon Moving Image, a community film-making organisation working with local people to create, collect and share short films which enlighten, inspire and entertain. His creative vision transforms vague ideas into engaging campaigns. Gareth is experienced in developing creative and strategic content across various media.
Join us as we reminisce about the good old days when we all used to work as a team at the social media marketing consultancy, Social INK, speaking about the changes in digital marketing and our predictions for what the future holds.
Stay safe and enjoy the episode.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Next Episode
Episode 152 - Telling stories through video with Dan Bennett
This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.
Having a story in your video is crucial. The story is the most important part and the video is the vehicle that takes that story where it's going. This is so important because from storytelling you will gain trust from your audience and have that human connection and relatability.
We speak about how you can use your smartphone and some inexpensive equipment to transform the way we capture video and take the quality to another level. You want to ensure that your video is steady, as this portrays professionalism, and you can do this by getting a cheap and very effective GorillaPod.
The next piece of equipment is equally as important and will really help to elevate you above everyone else's content who don't know about it. A directional mic that plugs straight into your smartphone will give you crisp clear audio so your viewers will be able to hear exactly what you're saying.
Stay safe and enjoy the episode.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
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