Visions and Focus for 2025

12/31/24 • 42 min

In today’s episode, we’re stepping behind the scenes for a personal look at planning for 2025—balancing life as a business owner and a growing family, scaling the product side of the business, and embracing flexibility while staying focused on big-picture goals.

Balancing personal and professional priorities with simplified business operations during maternity leave for baby number two.
Growing the scalable product side of the business through enhanced marketing, funnels, and integrating paid ads.
Prioritizing profitability and refining financial strategies, including optimizing profit margins.
Increasing brand visibility through podcast interviews, press features, and paid ads.
Planning for flexible childcare arrangements and a significant family trip to Australia in late 2025.
Emphasizing execution over ideas, with a focus on structured growth and time management.

Balancing personal and professional priorities with simplified business operations during maternity leave for baby number two.
Growing the scalable product side of the business through enhanced marketing, funnels, and integrating paid ads.
Prioritizing profitability and refining financial strategies, including optimizing profit margins.
Increasing brand visibility through podcast interviews, press features, and paid ads.
Planning for flexible childcare arrangements and a significant family trip to Australia in late 2025.
Emphasizing execution over ideas, with a focus on structured growth and time management.

Previous Episode

Is It Time to Raise Your Rates? A Guide for Service-Based Entrepreneurs

Today, we’re diving into a topic that can feel both exciting and a little intimidating for many online service providers: raising your rates!

If you're a travel advisor, designer, or any kind of service-based entrepreneur, you've probably wondered at some point whether it’s time to increase your prices – and you also may be wondering when exactly do you do this and how.

In this episode, we’ll talk about the signs that it might be time to adjust your rates, why pricing is more than just a number, and how to handle the change in a way that feels good for both you and your clients. We'll also share some tips on shifting your mindset around pricing, as well as practical steps you can take to make the transition as smooth as possible.

So, if you’re ready to attract higher-quality clients, reflect the value you bring to the table, and take your business to the next level, then this episode is for you. Let’s dive in!

Next Episode

Create BETTER Results This Year

In this episode, Kristin Richards discusses the importance of aligning your mindset and business goals with your true desires. She emphasizes the need to redefine goals beyond financial metrics, focusing instead on the feelings and experiences that come with achieving those goals. Kristin shares her personal journey of visualizing her future self and making decisions based on that vision, encouraging listeners to tap into their own future selves to create a more fulfilling life. The episode concludes with an invitation to experiment with goal setting and to embrace the journey without being tied to strict timelines.