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Align & Amplify

Align & Amplify

Kristin Richards

You may be wondering... how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay... enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
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Top 10 Align & Amplify Episodes

Goodpods has curated a list of the 10 best Align & Amplify episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Align & Amplify for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Align & Amplify episode by adding your comments to the episode page.

Align & Amplify - Misconceptions About Working with a Designer
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12/06/23 • 28 min

#1: You can get started designing right away.

Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.

There is also prep work needed before being able to get started anyways, so this wait time comes in handy.

The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.

#2: A designer provides the writing for the website for you.

This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.

Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.

You can choose to write this yourself, or hire a copywriter.

This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.

#3: You should wait until you have everything together to find a designer.

Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.

It's best to get in touch with a designer when you're in the earlier planning stages.

Having this conversation will also have you more easily prepare what's needed for the project.

#4: The designer handles everything and you can have almost no involvement.

It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.

BUT - you are needed as an active participant in your project to create a successful result and launch.

Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.

The biggest project staller will be a client who doesn't create the time to be present and involved in their project.

#5: Providing feedback when you don't like something is a "bad" thing

Our #1 goal is for you to LOVE your brand and website!

We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think

Revisions is part of the process

Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result

We want to better understand your taste, so we can make whatever adjustments we need to create your vision

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Align & Amplify - 64: 2 Businesses and a Baby
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03/22/22 • 26 min

Take an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been working through.

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Align & Amplify - 40: I'm Pregnant! Here's the Story
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05/28/21 • 46 min

My little secret for the past few months is officially out there - I'm pregnant! Our first baby is due early October and I wanted to share my experience with this first half of pregnancy with you - the good, the bad and the very surprising moments.

I hope sharing the behind the scenes details of my story connects with someone out there :)

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Align & Amplify - 35: Women & Wealth with Merel Kriegsman
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03/30/21 • 49 min

We have Merel Kriegsman on the show today as we talk about women and money. I know it’s one of your favorite topics as well, that’s why I’m so excited to share this episode with you. I can’t wait for you to be inspired by all of Merel’s wisdom and knowledge.

You’ll definitely learn more in this episode about women and money, and how to break the chain of generations of scarcity, and the toxic money cycle.

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Your website words and brand messaging can make or break your business. While the design of your website is what attracts your ideal client, the words themselves is what will seal the deal and get them to connect and work with you. As a web designer myself I've seen over and over my clients struggle when it comes to writing their own website copy (btw website copy mean the website words!) so I couldn't think of a better guest to bring on than copywriting strategist Kayla Dean. Kayla is sharing her top tips for making your website words a success!

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Let's recap 2019! You’ll get the nitty gritty details of exactly how the year went for my business Girlboss Designer. I’m sharing insights like how many clients we served this year, our top lead sources for clients in 2019, new launches, the things I STOPPED doing this year plus of course the top lessons I learned and top celebrations. Come be nosey and get the behind the scenes look at my branding and web design business from 2019.

Join the Community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

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Align & Amplify - The Quickest and Easiest Blog Post Ideas
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07/02/24 • 12 min

In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable content that your audience is already interested in. Kristin also mentions her blogging blueprint course, which helps create a system for easy and effective blog content creation.
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Align & Amplify - Why Email Marketing?

Why Email Marketing?

Align & Amplify

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06/27/24 • 19 min

If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you!

Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area.

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Align & Amplify - Create More Balance & Enjoy Your LIFE
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06/24/24 • 51 min

**UPDATED** In this episode, Kristin discusses the importance of creating balance in life and enjoying the process. She shares some behind-the-scenes updates about her design business and the process of buying a new house. Kristin explores the reasons why people crave more balance, such as feeling tired, overworked, and under-supported. She also delves into the underlying limiting beliefs that can perpetuate the lack of balance, including people-pleasing tendencies, fear of rejection and criticism, and the belief that success requires constant hustle. Kristin emphasizes the need to address these beliefs in order to create lasting balance and enjoy life more. In this conversation, Kristin discusses the importance of identifying and challenging underlying beliefs that may be preventing us from achieving balance and enjoying our lives. She emphasizes the need to be specific about what we want and to take action towards creating change. Kristin provides practical tips for implementing immediate changes, such as shifting schedules and asking for help, as well as ongoing changes, such as developing awareness and reprogramming limiting beliefs. She encourages listeners to make these changes part of their routines to create lasting transformation.
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Does your website really matter if your business is already (or is predicted to be) mostly based on referrals? I hear this every now and then from clients in our design business. Mainly from more seasoned professionals who have built a solid client base for themselves, but also from those new to the industry who predict this is where the majority of their clients will come from. Let's cut to the chase - YES, you do need a modern website in today's world EVEN IF your business is mostly based on referrals. But why? If people are naturally spreading the word organically through referrals, why would the website even matter? The reality is - even if someone learns about your company through a referral, most often they will do a little homework and look you up before working with you. It's so normal these days to want to check someone out online before contacting them. I even have clients tell me their past clients or people in their network WANT to refer them, and are asking them for their website to do so. They're then anxious to either get someone up (if they have nothing) or redo their outdated one. Your website is basically like your digital business card and online storefront to the world.
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FAQ

How many episodes does Align & Amplify have?

Align & Amplify currently has 109 episodes available.

What topics does Align & Amplify cover?

The podcast is about Branding, Marketing, Entrepreneur, Lifestyle, Girlboss, Personaldevelopment, Podcasts, Self-Improvement, Education, Relationships and Business.

What is the most popular episode on Align & Amplify?

The episode title 'Why Email Marketing?' is the most popular.

What is the average episode length on Align & Amplify?

The average episode length on Align & Amplify is 36 minutes.

How often are episodes of Align & Amplify released?

Episodes of Align & Amplify are typically released every 7 days, 4 hours.

When was the first episode of Align & Amplify?

The first episode of Align & Amplify was released on Jan 1, 2020.

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