
Misconceptions About Working with a Designer
12/06/23 • 28 min
#1: You can get started designing right away.
Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.
There is also prep work needed before being able to get started anyways, so this wait time comes in handy.
The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.
#2: A designer provides the writing for the website for you.
This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.
Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.
You can choose to write this yourself, or hire a copywriter.
This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.
#3: You should wait until you have everything together to find a designer.
Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.
It's best to get in touch with a designer when you're in the earlier planning stages.
Having this conversation will also have you more easily prepare what's needed for the project.
#4: The designer handles everything and you can have almost no involvement.
It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.
BUT - you are needed as an active participant in your project to create a successful result and launch.
Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.
The biggest project staller will be a client who doesn't create the time to be present and involved in their project.
#5: Providing feedback when you don't like something is a "bad" thing
Our #1 goal is for you to LOVE your brand and website!
We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think
Revisions is part of the process
Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result
We want to better understand your taste, so we can make whatever adjustments we need to create your vision
#1: You can get started designing right away.
Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.
There is also prep work needed before being able to get started anyways, so this wait time comes in handy.
The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.
#2: A designer provides the writing for the website for you.
This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.
Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.
You can choose to write this yourself, or hire a copywriter.
This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.
#3: You should wait until you have everything together to find a designer.
Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.
It's best to get in touch with a designer when you're in the earlier planning stages.
Having this conversation will also have you more easily prepare what's needed for the project.
#4: The designer handles everything and you can have almost no involvement.
It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.
BUT - you are needed as an active participant in your project to create a successful result and launch.
Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.
The biggest project staller will be a client who doesn't create the time to be present and involved in their project.
#5: Providing feedback when you don't like something is a "bad" thing
Our #1 goal is for you to LOVE your brand and website!
We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think
Revisions is part of the process
Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result
We want to better understand your taste, so we can make whatever adjustments we need to create your vision
Previous Episode

Are You Selling with Features or Benefits & Outcomes?
Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.
Benefits are the advantages you get from the product or service.
Outcomes are what happens as a domino affect of the benefits of the product or service.
Why is it important to identify this?
People buy for the outcomes and benefits (emotional), and justify it with the features (logical)
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Benefits of Our Services:
Saves time, energy, stress and confusion - Their business looks amazing online - They're taken seriously in their industry and seen as a professional
Outcomes of Our Services:
They're proud to show off their business to others - Feeling more confident - Attracting more potential clients as a result - Booking more clients and making more money
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