Screening, Training, and Support Featuring Jacob Goldman

12/20/17 • 27 min

Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US.

Fresh Prints uses Campus Managers, like a sales team on steroids, who are given more autonomy than most companies would give college students. A lot is invested in their recruiting, training and support.

Listen to this interview and find out how Jacob operates based on the advice to always optimize for learning.

Additional Show Notes--

Growth: We learned more from the experience of running a business in college than any single class. Training and supporting students really powers the growth.

Marketing : We played with a lot of different recruiting funnels and marketing strategies. Referrals from existing campus managers has been one great source. We also recently started giving out scholarships. As the applications come in, we reach out to those who would make great campus managers.

Advice : There’s a common misconception about campus ambassador programs. People think it will be very passive and just run on its own. If you want it to work well, you have to be willing to invest a lot of time and resources into each student.

Purpose : “I love the challenges and how I’m constantly uncomfortable.”

Stress: I accept the fact that this is what I signed up for and that the stress comes with it. Understanding that most entrepreneurs go through the same thing is comforting.

For More Info Visit: https://www.ajaxunion.com/category/b2b-marketing-podcast/

Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US.

Listen to this interview and find out how Jacob operates based on the advice to always optimize for learning.

Additional Show Notes--

Growth: We learned more from the experience of running a business in college than any single class. Training and supporting students really powers the growth.

Purpose : “I love the challenges and how I’m constantly uncomfortable.”

Stress: I accept the fact that this is what I signed up for and that the stress comes with it. Understanding that most entrepreneurs go through the same thing is comforting.

For More Info Visit: https://www.ajaxunion.com/category/b2b-marketing-podcast/

Previous Episode

I work constantly, but it feels like a hobby Featuring Evan Dash

Evan Dash is the CEO of Storebound, a company that helps people bring their inventions to life.

They were featured on the INC 5000 as one of the fastest growing companies in the US this year.

Storebound helps inventors bring products to market in a way that they weren’t able to in the past. It aligns them with a company that is really able to push the products to market quickly. For More Info Visit: www.ajaxunion.com/podcast

Growth : We’ve been able to innovate in a category of business where there’s been very little innovation in the past.

Target Customer: Retailers are the most important. They are the gatekeeper to the consumers.

Marketing Strategies: “Part of our strategy was born out of necessity” and we decided to invest in content creation to build a following and ultimately emerge with an audience.

Mistakes : The biggest mistake that we’ve made was trying to do too much. Taking on a tool without being able to measure the results.

Stress Relief: I’m at my best when things are going the worst.

Advice: Watch out for being overconfident. Those are killers lurking to take down you or your business. Leave yourself in a curious place where you’re always going to learn and improve.

Other:

Profit or Growth: Our biggest focus right now is the heart of the consumers. Making the consumer have an experience that they walk away from feeling that they love us. We’ve been able to build a profitable business and enabled us to do what’s right for the business in each moment.

Advice: Be honest with yourself. It’s easy to fall in love with a product, but you have to step up and be intellectually honest about whether there is really a demand for this product.

Team of former retail executives figured out a way to add value to the retailer.

Next Episode

Management by Walking Around in the Age of Fitbit Featuring Melode Smelko

Melode Smelko is the CEO of Altrua Global Solutions, a family owned marketing and advertising company that is also in the digital printing business.

Altrua is a turnkey solution for digital communications.

They are also paperless! Let us begin the interview and hear what Melode shares from her experiences taking over the family business.

Additional Notes--

Growth: Let the people who do the job best do it, and I get out of the way.

Ideal Client: Someone looking for a turnkey solution for their digital communications.

Mistakes: Sometimes the mistakes are the most important things because you learn from them.

Advice: Pick your clients carefully. We target clients that are heavy users.

Driving Force: To be a blessing to our clients, team members, and community. We get very excited to hear that a team member has bought a home.

Stress Management: Head to the beach!

For More Info: https://www.ajaxunion.com/category/b2b-marketing-podcast/

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