Ajax Union B2B Marketing Podcast

Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US.

Fresh Prints uses Campus Managers, like a sales team on steroids, who are given more autonomy than most companies would give college students. A lot is invested in their recruiting, training and support.

Listen to this interview and find out how Jacob operates based on the advice to always optimize for learning.

Additional Show Notes--

Growth: We learned more from the experience of running a business in college than any single class. Training and supporting students really powers the growth.

Marketing : We played with a lot of different recruiting funnels and marketing strategies. Referrals from existing campus managers has been one great source. We also recently started giving out scholarships. As the applications come in, we reach out to those who would make great campus managers.

Advice : There’s a common misconception about campus ambassador programs. People think it will be very passive and just run on its own. If you want it to work well, you have to be willing to invest a lot of time and resources into each student.

Purpose : “I love the challenges and how I’m constantly uncomfortable.”

Stress: I accept the fact that this is what I signed up for and that the stress comes with it. Understanding that most entrepreneurs go through the same thing is comforting.

For More Info Visit: https://www.ajaxunion.com/category/b2b-marketing-podcast/

“Building is always something I’ve been interested in, from my first Lego set until now.”

• Why Statement: construction industry especially in the 5 boroughs needs some work,. Architects, designers and contractors don’t really see eye to eye. Our expertise isn’t just in construction. It is with the whole process.
• Growth: Great group of clients that give us repeat work and refer us.
• Clients: Hospitality and restaurant businesses are the bread and butter. NY is a big eating town.
• Marketing: Ground floor construction gets a lot of foot traffic, so they put up a sign and that gets attention on a sidewalk fence.
• Advice: The industry is changing and technology is becoming more prevalent. The older generation resists. There are areas you can capitalize on that and lead the way.

Learn More Here: www.ajaxunion.com/podcast

“We are easy and fun to work with. We pride ourselves on having an enjoyable workplace and also being enjoyable to work with for our clients as well.”

Growth: Start with little projects and let the clients get hooked

Marketing: Sharing our story, documenting our journey, just tell people what we’re doing.

Mistakes: Almost all of our business was coming from Adwords but then the CPC was just going through the roof. That growth through PPC had too many eggs in one basket and it crashed and burned for us.

Advice: Find other young people who you can bring on and train them up, sell them on the way you do business. All the while you must tell your story and share your message.

Driving Force: I actually believe that I am put on earth to help young people get from here to the next step.

Stress Management: We laugh and make fun of ourselves even when it’s really bad.

For More Information:

https://www.ajaxunion.com/podcast/

https://www.jahnelgroup.com/team.html

Company: OpDecision

CEO: Drew Polin

Website: http://www.opdecision.com

INC5000 Profile: http://www.inc.com/profile/opdecision – 2017 Rank 1032 // 3-Year Growth 415% //Employees 11 // 2016 Revenue $2.1 M

Drew Polin is the President of OpDecision, a leading provider of corporate wireless expense management services.

OpDecision is the one-stop resource for optimizing cellular plans and dramatically reducing wireless costs.

Tune in and listen to what Op Decision did to grab a spot on the INC5000.

Like what you heard? Listen to new episodes as they launch by subscribing to the B2B Marketing Podcast on iTunes

“To be successful, you need good people. You need them working as a good team and every time you let there be a chink in your armor, it’s the wrong thing to do.”

Company: Strata Company

CEO: Jeff Sammak

Website: http://www.gostrata.com

INC5000 Profile: http://www.inc.com/profile/strata-company – 2017 Rank 2709 // 3-Year Growth 127% //Employees 32 // 2016 Revenue $11.4 M

Jeff Sammak is the President and Founder of Strata Company, a boutique marketing technology and services company.

Strata builds custom technology to resolve issues that larger businesses face in marketing communication. They fulfill these needs on an end-to-end basis.

Listen to what Jeff Sammak did to grab the a spot on the INC 5000.

Like what you heard? Listen to new episodes as they launch by subscribing to the B2B Marketing Podcast on iTunes.